In the digital age it can be hard to give your business the personal touch. Your website acts as a storefront and gives prospective clients the chance to browse your products or services, but what differentiates you from your competitors?
I’ll tell you …it’s you!
But how do you project your personality, enthusiasm and service culture through a website? Text and pictures can only go so far. Feeds from Facebook and Twitter are more personal. But what really gives you the edge is video!
That’s right video!
Now I know what you’re going to say…”You would say that – you’re a communications agency!” Well you’re right, we would say that, but we just happen to think we’re right! And the reason we know that is because our clients tell us.
Here’s 7 ways video can help your business:
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Video and animation can provide an insight into the way your company works or the services and products on offer; it offers a cost-effective method of communicating directly to staff or to clients; and it can provide a toolkit for sales presentations and pitches.
- Video opens up new channels to advertise your company and products, for example YouTube, as well as providing fresh and exciting content for your website.
- Video gives you something to talk about on your social media sites. Post the link on Facebook or tweet it on Twitter and boost traffic to your YouTube channel or website. Photos from the production phase can also be great to use.
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Making a video is fun! If you can involve your employees, or even your clients, you can be sure it will be an exciting time for all!
- If video isn’t for you, then how about an animation? This can be an interesting and entertaining alternative that means you can get your message across without involving you or your staff. It can also be an exciting opportunity to create an animated character to represent your company or even you!
- Making a video or animation doesn’t have to cost the earth. Most production companies have a range of prices and many would be very happy to provide an introductory offer to get you started. For a relatively small initial outlay you can get a tool that will last you for a very long time.
- It’s worth remembering that any videos you produce provide a direct reflection of your business. Bad lighting, camerawork or content can give a poor view of your company and hence lessen the impact or even provide a negative impression. On the other hand a great video can truly represent your company or products in a dynamic, engaging and entertaining way.
It’s worth speaking to a good production company about how to get the best out of video and for your company. We at Dreaming Fish would be happy to help with an initial discussion and even if you choose to go somewhere else we’ll be happy that you’ll be better informed and hopefully end up with a better product.
Finally a word from one of our clients:
We have used Dreaming Fish’s animations over 1,000 times in our sales presentations.”
This business is now global, and still using our videos.
Some good points here guys. I’m personally a big fan of Vimeo over YouTube but either are good. Gone are the days of having to buy streaming media servers! With Vimeo I like the simplicity of the channels you can create and for business users you can really integrate it into your site effectively. Also the embed code is smart to detect device and serve the right code to devices, e.g. mobile Safari.