When was the last time you planned to watch a TV programme at the time it was broadcast?
For many of us it’s difficult to be sat on the sofa at a given time to enable us to watch X Factor or Eastenders. Life just isn’t like that any more, and increasingly the Gen Ys out there are used to having entertainment at the touch of a button, not when they are told they can watch it. TV has long been based on a ‘serial’ approach i.e. one programme following another. But do we still consume our entertainment like this?
It is true that ‘live’ TV events like X Factor or Strictly do still draw a crowd. There is a sense of shared enjoyment – it’s a social event in the same way we tend to experience a film at the cinema. However the numbers tuning into the big shows are falling and this could be due to two factors; either the formats are starting to wear a little thin or people choose to consume their TV in another way (or at another time). With the advent of Sky +, PVRs, smart TVs and online catch-up sites like iplayer, 4oD and to some extent YouTube, there is little need to be sat in front of the TV when a broadcaster tells you to be.
So what does this mean for broadcasters and the future of TV programming? Increasingly we will see a focus on fewer high value productions such as Downton Abbey which will remain as TV events, with cheaper productions made to be viewed via the broadcaster’s on demand service. This gives room for smaller production companies to compete in the marketplace, providing lower budget but equally compelling content which can be viewed favourably beside that of their larger cousins and via a similar medium. It will also allow for a more versatile approach where length is immaterial.
The one fly in the ointment as always will be finance. Advertising will continue to be the main source of income for the foreseeable future but it may be that other funding models may appear, such as cloud subscription channels where you could subscribe in the same way as LOVEFiLM, but covering a very wide range of content from broadcast to narrowcast (kids to kayaks).
In a time of austerity people aren’t consuming less TV and increasing ways of viewing programmes can only be good news for programme makers. It’s certainly an interesting time to be involved in video and TV production.
This week Woking based communications agency Dreaming Fish Productions completed its first Australian animation job for fast food giant McDonalds, capping off a successful first six months of trading Down Under.
Ronnie & Charli
Director Phil Miller said “We landed our first Australian client in April of this year and we spent three weeks filming with them in Sydney. We subsequently landed McDonalds Australia who asked us to create an animation for them using two of their own characters, Ronnie and Charli.”
The animation is for use on the company’s internal employee benefits website, run by Asperity Australia. Miller stated “We’ve done a lot of this type of animation for Asperity in the UK and are pleased to be able to expand our services overseas.”
Dreaming Fish developed its animation arm three years ago to complement its core video production business, and has seen it grow rapidly. Miller added “We’ve been very busy so far this year but are always looking for ways to develop and extend our skills. We have worked with some great companies in the UK but are very pleased to be able to add McDonalds Australia to our portfolio. ”
In the digital age it can be hard to give your business the personal touch. Your website acts as a storefront and gives prospective clients the chance to browse your products or services, but what differentiates you from your competitors?
I’ll tell you …it’s you!
But how do you project your personality, enthusiasm and service culture through a website? Text and pictures can only go so far. Feeds from Facebook and Twitter are more personal. But what really gives you the edge is video!
That’s right video!
Now I know what you’re going to say…”You would say that – you’re a communications agency!” Well you’re right, we would say that, but we just happen to think we’re right! And the reason we know that is because our clients tell us.
Here’s 7 ways video can help your business:
Video and animation can provide an insight into the way your company works or the services and products on offer; it offers a cost-effective method of communicating directly to staff or to clients; and it can provide a toolkit for sales presentations and pitches.
- Video opens up new channels to advertise your company and products, for example YouTube, as well as providing fresh and exciting content for your website.
- Video gives you something to talk about on your social media sites. Post the link on Facebook or tweet it on Twitter and boost traffic to your YouTube channel or website. Photos from the production phase can also be great to use.
Making a video is fun! If you can involve your employees, or even your clients, you can be sure it will be an exciting time for all!
- If video isn’t for you, then how about an animation? This can be an interesting and entertaining alternative that means you can get your message across without involving you or your staff. It can also be an exciting opportunity to create an animated character to represent your company or even you!
- Making a video or animation doesn’t have to cost the earth. Most production companies have a range of prices and many would be very happy to provide an introductory offer to get you started. For a relatively small initial outlay you can get a tool that will last you for a very long time.
- It’s worth remembering that any videos you produce provide a direct reflection of your business. Bad lighting, camerawork or content can give a poor view of your company and hence lessen the impact or even provide a negative impression. On the other hand a great video can truly represent your company or products in a dynamic, engaging and entertaining way.
It’s worth speaking to a good production company about how to get the best out of video and for your company. We at Dreaming Fish would be happy to help with an initial discussion and even if you choose to go somewhere else we’ll be happy that you’ll be better informed and hopefully end up with a better product.
Finally a word from one of our clients:
We have used Dreaming Fish’s animations over 1,000 times in our sales presentations.”
This business is now global, and still using our videos.