Archives for category: Dreaming Fish

Pauvre PierrotThere’s really something incredible about how a group of artists can cause us to feel emotions, effectively by doing no more than flicking a series of illustrations before our eyes. It’s a technology that’s remained relatively unchanged for 120 years, since Emile Reynaud first screened ‘Pauvre Pierrot (Poor Peter)’ in 1892.

With this in mind, we asked our clients, staff and friends what their favourite animated film is…and this is what they said:

Fraser Wallace  Production AssistantFraser - Dreaming Fish

“Right now I’d say my favourite animation is ‘Wreck It Ralph’. It was very nostalgic watching a film that featured lots of games I played as a child. Some beautiful animation, great characters and a brilliant storyline with some really cool scenes make it my favourite animated film … for now!”

Natalie Howard  BloggerNatalie

“I love all the Toy Story films and have been a similar age to Andy at the time each one was released, but this was most significant in ‘Toy Story 3‘ as he is leaving for university. Not only that but as the most recent in the trilogy, Toy Story 3 trumps the previous two with its quality of animation. Comic touches such as Barbie and Ken, Mr ‘Tortilla’ Head and Buzz’s Spanish mode do not hurt my rating of it either!”

Terry Golding  UK Voiceover Terry Golding Voiceover

“My favourite animated film has to be ‘Cars 2′. Simply put, my 4 year-old boy loves it, and resultantly we must have watched it a thousand times together. Quality Daddy/Son time…Love it!!!”

Tim Sanpher  Animator
Tim Sanpher

“Long term I always go back to the work of Oscar Fischinger, whose work I first came across back at film school – take your pick of any of his films but ‘Alegretto’ is pretty storming. I’ve always been fond of films that could ONLY have been made with animation – as opposed to talking animal stuff. And I also like that his films are more moving designs than anything to do with having a start middle and end. Animation in it’s purest form. For something more commercial then check out ‘Massive Swerve‘ by Robert Valley. It’s just technically excellent and done with such taste.”

Andy George  NZ Voiceover
Andy George NZ Voiceover
“My favourite animated film? I guess it’s a bit like asking me to choose from the four hot blondes in the line in front of me…you kinda want to choose them all! I’d have to go with the ‘Ice Age‘ movies. They are so well created and written, and they’re great for kids and adults alike. It’s the go-to movie when my daughter is sick of Dora the Expolorer! My reason for liking it is mainly for the prehistoric squirrel-rat called Scrat. He just brings the thing together – he’s always after that massive reward but it just keeps getting away from him!”


Glenn Elliott Asperity
Glenn Elliott  CEO, Asperity Employee Benefits

Ice Age! I found it really funny!”

Jolyon Hennings  Director, Box Bear Ltd
JOLYON

“I’d have to say ‘Nausicaa of the Valley of the Wind’.  It is effectively Studio Ghibli’s ‘Snow White’, being their first real film (I think it was before they actually existed as a studio).  Great story of post apocalyptic earth, visually stunning and with their trade mark of strong, independent, believable characters regardless of age or sex,  and no wimpy bumbling princess whose only wish is to get knocked up by her prince charming whilst singing at doe eyed rabbits here!”

Jordan Reynolds  US Voiceover

Jordan Reynolds“This is a very hard choice but I’d have to go with ‘The Nightmare Before Christmas’. Everything about this film original, artistic, and created from passion.  Thebrilliant music, composed and sung by Danny Elfman, drives the film.  And, of course, the voice acting from the wide range of characters is top notch!”

Greg Matthews  Animator
Greg Matthews

“For years it was Disney’s ‘Beauty And The Beast’ because it was SUCH a groundbreaking film, technically, musically and from an emotive point of view. No surprise that it was the first animated feature to receive an Oscar nomination for Best Picture.  With the advances in CGI we’re now seeing a whole new generation of animated features, although for me the shining diamond amongst them has to be ‘How To Train Your Dragon’. This was an incredible and often overlooked masterpiece of animation, and filmmaking in general. In addition to the fantastic vocal performances of the very well chosen actors, one of the lead characters is a dragon called Toothless who communicates entirely through body language and facial expressions. The artists and animators who worked on this extraordinary character managed to bring so many of the playful traits of domestic cats into a very touching performance. Making us the audience feel empathy, sympathy and compassion for a character that has no dialogue. Really quite brilliant.”

Kevin Aires  Visual Media Services, IBM Inside Sales
Kevin
“My favourite animated film of late is Disney’s ‘Brave’. The level of animation and detail the animators have put in is just astonishing. Watching the extras on the Blu-ray you can see how lots of their early sketches have made it into the film to create a lush and rich world for the characters. Plus my kids love it too!”

Tom Dheere  US Voiceover
tom-dheere-headshot-5-e1363969948804
“The first movie that popped into my head was ‘WALL-E‘. This is a perfect film. It’s beautifully made, the music is gorgeous, and the characters are so compelling that THEY should have gotten Oscar nominations! The themes are broad yet simple, the action gripping but not gratuitous. Like I said, it’s a perfect film!”

Roland Harwood  100% Open
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“My favourite animated film from when I was growing up was ‘Watership Down’, mainly because it terrified me and so made a deep impression. More recently I laughed hard all the way through ‘The Incredibles’ so that would also make the list. I guess I like animated films that take you into another world, have a good story and make an emotional connection.”

Guy Harris  UK Voiceover
guy harris bw small
“Favourite Animated Film? ‘Despicable Me’. I am a huge Steve Carell fan and the accent he uses for Gru is just awesome. The animation is fantastic, Russell Brand plays a great character and the film looks stunning in 3D in our home cinema!”

Sam Dowswell  Director, Dreaming Fish
Sam Dowswell
“My favourites would be ‘Lost and Found‘ and the opening sequence to ‘Up‘. Animation is at its most powerful when it’s not narrated. You let go of reality and let your imagination take over, so the feeling is more potent. It moves you like music moves you.”

Well that’s what we had to say…so what’s your favourite?

Notes:
Dreaming Fish Productions creates fabulous corporate video and animation for a wide range of clients. We love what we do, and we love to talk about what we do, so why not get in touch to talk about your project.

…or why you need video on your website!

The possibilities of communicating with your clients and staff with the use of video are greater than ever before. With video you can enhance your website and make your marketing more effective, which in turn will boost your sales and your business.

Don’t just take our word for it though. EMarketer’s research shows that video increases a user’s ‘dwell’ time on a website by 83% and Internet Retailer states that visitors are 85% more likely to buy after watching a product video.

video increases a user’s ‘dwell’ time on a website by 83%

Although text can showcase your expertise, video does so in a more engaging way. By stimulating multiple senses, a dynamic video will captivate the audience much more than text alone. Moreover, it gives a face and voice to a company allowing for a far more personal interaction with customers. This is proven by brands that have seen lifts between 20% and 40% in terms of incremental buying after implementing online video.

Now that video is an established marketing channel outside of television, consumer behavior is changing. Video sharing sites such as YouTube, the second most popular search engine in the world, are increasingly being used to access information as well as entertainment. Four billion videos are viewed every day on YouTube, and in 2011 more than one trillion views took place.

The major search engines, such as Google, are also changing to allow for video by giving priority to websites that use it. Forrester Research found that video is 53 times more likely to initially rank on the first page of a search engine than one that only uses text. Where a traditional website may take months to accomplish these sorts of rankings, a site that uses video can take just days. Quick placement on major search engines will significantly increase exposure and is invaluable to any business.

brands have seen lifts of up to 40% after implementing online video

The recent rise in the number of smartphone owners means it is easier than ever for a business to reach their audience. Strategy Analytics calculates that from October 2011-October 2012 there was a 47% increase in the use of smartphones worldwide. Furthermore Google reports that in the United States, 75% of smartphone owners use their phones to watch video online. That’s a massive audience for your video content, and they do not need to be sat at a computer to view it. YouTube mobile has one billion views every day and Ooyala projects that video viewing on smartphones will increase ten times over by 2018.

As well as your website, video can benefit your email campaigns. 88% of marketers’ surveys indicated that email marketing is more successful when integrated with video, and 72% showed that recipients were more likely to purchase or convert if an email campaign incorporates video. In fact, MarketingExperiments.com suggests that viral video increases click-through rates by 750%.

viral video increases click-through rates by 750%

One of the objections to online video is that it is the domain of the adolescent. Not true. Google states that people in the 18-34 age group now spend almost 50% more time watching online video than they do television. Furthermore the age group with the highest percentage of YouTube watchers is 35-49 years.

As video becomes increasingly accessible it will continue to enhance and replace text and still images in our digital communications. As well as a necessity for a company that wants to evolve, video will set a business apart from its competitors. Not only is it apparent that video will boost your business, it has become a vital tool in order to be noticed.

If you are interested in talking about how video can help your company, you can call Dreaming Fish Productions on 01483 714155 or contact us at info@dreamingfish.co.uk.

Notes: Natalie Howard is the new star blogger for Dreaming Fish Productions, a communications agency that specialises in high quality video production and animation. She likes zombie films, playing the ukulele and cheese.

Following the end of the most successful Olympic and Paralympic Games ever, I’m left wondering what we can learn from it.

Here’s our top 3 things:

1. Can I help you?

The Games Makers proved that motivation is far more important than money when it comes to performance. Every single one of the 70,000 volunteers had a smile on their face and was eager to help.

Greg with Jonas Jacobsson

There were four key things that set them apart:

  1. Knowledgable – every single volunteer was knowledgeable about their role, and if they didn’t know the answer they knew someone who did.
  2. Approachable – they smiled, all the time, and you wanted to speak to them. Imagine if it was like that every time you went into a shop.
  3. Identifiable – I must admit that we had our doubts about the uniforms at the start. But they were so distinctive that you could spot them a mile off. And interestingly, the Games Makers valued the uniform and wore it with pride.
  4. Motivated – they sought out people who needed help and provided support. If you didn’t need any help then there was always a high-five, a smile and a positive comment to send you on your way.

And it wasn’t only the Games Makers, the Armed Forces and Police also provided an excellent service (and a heap of high-fives too!!) From this point forward let’s keep that ethos alive in our shops and businesses and prove that it wasn’t a one-off!

2. It’s the small stuff that matters!

The organisation of the Games was amazing!

The Olympic Stadium

In the lead up to the Summer I must admit that I was unsure whether we would pull it off and I was officially a routed doubter (as Boris put it)! The transport was impeccable; signage was clear; access to the venues was quick and straight forward; exiting the venues late at night was a breeze; and all this was backed up by support from the volunteers and staff. Every single part of the customer journey to and from the venues had been carefully considered, as had the design of the Olympic Park and other venues.

There’s a lot to take-away from the amount of planning and organisation around the Games. But the most impressive thing was that even the small things had been considered. People often say ‘Don’t sweat the small stuff’, but it’s the little touches that can make the difference between a good experience and a truly great one.

3. You can do it!

Whether it was the building of the Stadium, winning a medal or just crossing the finishing line, there was enough inspiration in the delivery of the Games and the performance of the athletes to keep us going for the next four years!

I take my hat off to Seb Coe and the London 2012 team for the incredible achievement of delivering a successful Games and to all the other agencies involved in making it safe and getting us there and back. However I am still in awe of the athletes, both Paralympians and Olympians, who trained for four years and stepped up to perform to their limit. It proves that with hard work, preparation and planning, you can do anything! Go for it!