…or why you need video on your website!
The possibilities of communicating with your clients and staff with the use of video are greater than ever before. With video you can enhance your website and make your marketing more effective, which in turn will boost your sales and your business.
Don’t just take our word for it though. EMarketer’s research shows that video increases a user’s ‘dwell’ time on a website by 83% and Internet Retailer states that visitors are 85% more likely to buy after watching a product video.
video increases a user’s ‘dwell’ time on a website by 83%
Although text can showcase your expertise, video does so in a more engaging way. By stimulating multiple senses, a dynamic video will captivate the audience much more than text alone. Moreover, it gives a face and voice to a company allowing for a far more personal interaction with customers. This is proven by brands that have seen lifts between 20% and 40% in terms of incremental buying after implementing online video.
Now that video is an established marketing channel outside of television, consumer behavior is changing. Video sharing sites such as YouTube, the second most popular search engine in the world, are increasingly being used to access information as well as entertainment. Four billion videos are viewed every day on YouTube, and in 2011 more than one trillion views took place.
The major search engines, such as Google, are also changing to allow for video by giving priority to websites that use it. Forrester Research found that video is 53 times more likely to initially rank on the first page of a search engine than one that only uses text. Where a traditional website may take months to accomplish these sorts of rankings, a site that uses video can take just days. Quick placement on major search engines will significantly increase exposure and is invaluable to any business.
brands have seen lifts of up to 40% after implementing online video
The recent rise in the number of smartphone owners means it is easier than ever for a business to reach their audience. Strategy Analytics calculates that from October 2011-October 2012 there was a 47% increase in the use of smartphones worldwide. Furthermore Google reports that in the United States, 75% of smartphone owners use their phones to watch video online. That’s a massive audience for your video content, and they do not need to be sat at a computer to view it. YouTube mobile has one billion views every day and Ooyala projects that video viewing on smartphones will increase ten times over by 2018.
As well as your website, video can benefit your email campaigns. 88% of marketers’ surveys indicated that email marketing is more successful when integrated with video, and 72% showed that recipients were more likely to purchase or convert if an email campaign incorporates video. In fact, MarketingExperiments.com suggests that viral video increases click-through rates by 750%.
viral video increases click-through rates by 750%
One of the objections to online video is that it is the domain of the adolescent. Not true. Google states that people in the 18-34 age group now spend almost 50% more time watching online video than they do television. Furthermore the age group with the highest percentage of YouTube watchers is 35-49 years.
As video becomes increasingly accessible it will continue to enhance and replace text and still images in our digital communications. As well as a necessity for a company that wants to evolve, video will set a business apart from its competitors. Not only is it apparent that video will boost your business, it has become a vital tool in order to be noticed.
If you are interested in talking about how video can help your company, you can call Dreaming Fish Productions on 01483 714155 or contact us at firstname.lastname@example.org.
Notes: Natalie Howard is the new star blogger for Dreaming Fish Productions, a communications agency that specialises in high quality video production and animation. She likes zombie films, playing the ukulele and cheese.