Monthly Archives: February 2012

Generation Y, Scott Pilgrim and audience attention spans

Generation Y, which could be described as the “Bored now…” generation, can be characterised in part by short attention spans, hence the demand for tightly edited, focussed, highly relevant pieces of content. Brevity rules. (Music! Lolcats! Squirrel! Okay, coherency can be good too.) But as a content producer/creator, how do you tailor your work to read more

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