Series of live-action videos created for London-based activewear brand, GHX Style featuring Love Island’s Georgia Harrison. Filmed in London by video production company, Dreaming Fish Productions.
GHX Style video filmed in urban London warehouse
GHX Style is an active & leisurewear brand launched by Love Island’s, Georgia Harrison. Back in 2019, we were honoured to be the marketing agency in charge of creating visual (promotional live action videos, web design, logo and branding, event graphics etc) and written content for the new brand. The videos all feature Georgia Harrison wearing items from the collection, doing various physical activities in order to showcase the functionality and durability of the activewear range.
We kicked off production with a shoot in an industrial East London warehouse, setting the perfect tone for the project. The location featured a number of different areas where we could creatively shoot the video. Simultaneously to filming the video, we also shot stills for use on the website and on social media channels. We crafted the film below in a sleek lookbook style, specifically to spearhead the brand’s high-profile launch.
GHX launch event
Now, no brand would be complete without a massive launch event, right? As well as creating the different assets, we also became party planners. Set in the heart of Covent Garden, the event drew an elite crowd of TV stars, influencers and even members of the England rugby squad. We covered the entire building in pink neon lights and had dancers from LDA Dance School and models from TMA Talent on a catwalk show. We also had a DJ, goody bags and lots of fizz. The night was a great success and we would like to thank our lovely friends at Indigo Splash for helping us make the venue look amazing! Check out the event highlights we created below.
That’s a wrap
From production planning to set building and creating the visuals, our team created pure magic with the gorgeous Georgia Harrison. We had so much fun working on this shoot; thank you to the DF team and all those involved in making this a great project to work on.
