Live-action brand film created for NGX. Filmed, edited and produced by Dreaming Fish Productions in London, Dorset and Kent.
The client
Nutri-Genetix (NGX) is the creation of Alex, Hugo and Jeremy who developed a simple shake made from natural plant ingredients, personalised using a DNA test to tailor the nutrition levels. You may have seen Jeremy on Dragons’ Den where he won a £50,000 investment from Peter Jones and Touker Suleyman. Jeremy first approached DreamingFish back in 2020 to shoot some live-action interview videos for use on their website and fund raising. These interviews with Jeremy and Olga (VP of Nutrigenetic Science) were filmed in London at the end of the first Covid lockdown.
The project
Following on from these interviews, Jeremy got back in contact with us to request our video production services. As NGX were a more established brand, they were in need of a brand film to tell their story. The video needed to showcase their products in use by diverse people and activities, alongside the obvious pack shots. Our approach was driven by the footage of people undertaking different sports, no voiceover and just minimal onscreen text.
To keep the video dynamic, we filmed in a range of different locations: Old Harry Rocks in Dorset, Bewl Water in Kent, a boxing gym, a yoga studio and a kitchen. We edited the footage together, created the animated text and added an uplifting music track to add pace and emotion to the video. The video was used on Crowdcube for the very successful crowdfunding round where the company raised almost £350,000. A great return on investment, right? Check out the brand video below.
FAQs about brand films
There’s no strict length. However, brand films typically range around 1 to 3 minutes. The length of your video depends on the story you’re telling, your audience and where you plan to showcase it (social media, website, YouTube etc). In need of a brand film for your business? Get in touch today.
A successful brand film aligns with your core values, stays authentic and grabs viewer’s attention with a strong hook. Furthermore, a high production value video, a compelling narrative, strong visuals and a clear message will also play a big part in the success of your video. Looking for an experienced production agency that can create a brand video for you? We are your guys!
