Advance Schemes | 2D explainer, Hertfordshire

2D character explainer for insurance providers, Advance Schemes. Produced, designed and animated by Dreaming Fish Productions.

The brief

Did you know explainer videos are a really effective tool that businesses should consider having to enhance their digital marketing strategies? Whether character, icon based or slick 3D, we can bring your vision to life. Advance Schemes Ltd (aka Advance Insurance) are an insurance company who provide personal and commercial insurance to their customers. They first contacted us in February to enquire about an explainer to attract more traffic to their website; resulting in more leads and sales.

Brian, AS’ company director, had a clear concept for the video: “Our vision for the explainer is a journey of an average client from their home via car to work, mentioning along the way the type of policies we offer.” With this in mind and a brief in place, we got started on a script which highlighted their core services and brand personality.

The design

With the script approved, our Motion Graphics Designer, James, began creating the animation visuals. We felt that as the theme of the explainer was a journey, we needed a character to guide us through the storyline. As a result, James designed and created a hand-drawn style for the animation. This worked brilliantly with Advance Scheme’s bold and eye-catching branding.

The explainer

Once the design was finessed and loved by the client, we added a voiceover, music and onscreen text. The final 2D character explainer was exactly what Advance Schemes had envisioned. A big thank you to Advance Schemes; we look forward to creating more explainers for you in the near future!

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