Live-action TV commercial for Brighton based canine brand, Bone Idol. Produced, filmed and edited by Dreaming Fish Productions.
Canine clients
DreamingFish were very excited to be contacted by Brighton based canine brand, Bone Idol back in June 2020. They were looking to create their first ever TV commercial and they were in need of our expertise. Bone Idol were selected as part of Sky’s SME100 (100 companies that Sky would provide reduced-cost advertising to during COVID19). As a result, they needed to produce a high-quality yet budget-conscious TV commercial. And, that’s where we stepped in.
The production
We worked closely with the team to create an eye-catching yet simple TVC. Filmed in Brighton, at one of the business owner’s house, we created a studio in his front room by using a simple roll of photographer’s paper. We brought in 13 dogs, one or two at a time (thankfully!) and the shoot was fairly straightforward. We used a single C300 camera and some studio lighting to give a polished effect. Much like for any shoot, pre-production for this was critical. We had to ensure we had coverage of all the dogs, the various grooming styles, the food, toys and treats available in the Brighton shop, all in a day’s work!
BTS tales
The shoot was a total riot and the crew fell in love with a number of the dogs. Many of the pooches showed off fresh custom cuts styled by the Bone Idol Brighton team, with much of the detail crafted by hand-scissor work. Watch some outtakes from the Brighton shoot below. Woof woof! 🐾
FAQs about TV commercial production
Timelines vary but, most TV commercials take around 3–8 weeks from concept to final delivery. If you’re working to a specific deadline, let us know and we can recommend the best approach to keep things on time.
Absolutely. We’ll guide you through the Clearcast process, prepare the script, handle submissions to make sure your advert meets all broadcast requirements. Our team manages this regularly, so you’re in safe hands.
Like production timelines, budgets can also vary depending on your needs and video approach (live-action vs animation, talent, location etc). We’ll work with you to shape a concept that fits your budget while still delivering a polished, broadcast ready TVC. Just tell us what you’re aiming for, and we’ll handle the rest.
