Live-action promotional product video for Citizen Watches. Produced, filmed and edited by Dreaming Fish Productions.
The client and the brief
Citizen Watches, a luxury watch brand, is headquartered in Japan. DreamingFish has been Citizen’s video production agency for a number of years. In that time, we have created a whole bunch of creative assets. This time, they approached us to create a promotional video about the Red Arrows branded Skyhawk A.T watch. The video would be shown online, on socials as well as in-store. Therefore, the video needed to feature footage of the Red Arrows, an interview with one of the team and footage of the Skyhawk A.T itself.
The production
DreamingFish is an experienced creative video production agency, with expertise in putting projects together such as this. We worked with the Citizen team to plan the shoot and liaised with the Red Arrows staff at RAF Scampton, the former home of the Dambusters, where we’d be filming. With all the permissions in place, we travelled to Lincolnshire and spent the day with the Red Arrows team. We filmed an interview with Squadron Leader Gregor Ogston, Red 6, in the team, alongside one of the planes.
The interview was centred around timing and the team’s need for split second accuracy in each of their manoeuvres. At one point during the shoot, the team had to fly off to a display so we filmed the pilots getting into the planes and taking off, a very loud and windy affair! The team were only away for a short time, so we carried on filming when they returned.✈️⌚️
The promotional product video
Back at the office, we got started on post-production. We worked with footage of the Red Arrows during their displays, enhancing it with stock shots; including thrilling perspectives from inside the cockpit! We edited the footage together with the interview and b-roll, along with some 3D assets of the watch. The result? An engaging and exciting interview-led promotional video with some high octane sequences, with the watch as the central focus throughout. The video was deployed as a 16:9 digital asset and reformatted to 9:16 for use in store and online. Check out the product video below!
FAQs about promotional video production
We usually say 2 to 4 weeks for a live-action video and 4 to 8 weeks for a explainer, depending on requirements. However, if you have a deadline in mind, we will work towards it to make sure we deliver your project on time. Once we have more information about your video project, we will share a production timeline with you so you can be kept updated on our progress.
Our creative studio is based in Woking, Surrey. However, we are able to send a crew to any location within the UK or even abroad. Additionally, we can also source a local crew, if we’re unable to travel. If you’re looking for an animated video, this is all done in-house by our talented motion graphics designers. Looking to get started? Get in touch!
