Hybrid 2D 3D explainer for Brighton-based company dataJAR. Designed and animated by Dreaming Fish Productions.
DreamingFish x dataJAR
dataJAR is an Apple device management provider for businesses and the education sector. Back in 2020, they contacted DreamingFish in need of an explainer animation. It was essential that the video highlighted the various services they offer. We jumped at this opportunity and knew our talented team could create something great. To kick things off, we dived deep into the dataJAR brand. We looked at their website to see which style of animation would work best for their explainer video.
From there, we began designing an approach that would fit well with them and what success looked like. It was essential that the design felt in line with their family of existing brand assets. Despite the design being mainly 2D, the style (known as ‘2D for 3D’) we chose was purposely designed to give a ‘3D aesthetic feel’. We achieved this through clever shadow work on certain objects, like the maze, ball and flippers.
The explainer
As a storytelling visual, we used a ball to take viewers on a journey through dataJAR’s services. As dataJAR also works purely with Apple devices, we thought it would be a good idea to use a similar animation style to Apple. We used simple messages and onscreen text with striking visuals. dataJAR loved the final animation and the video was a huge success.
