Brand film x 3D animation created for Surrey Distillers, Silent Pool, in partnership with NRG Digital. 3D animation by DreamingFish.
The client and the brief
Silent Pool is a distiller located in Surrey that distills gin, vodka and other spirits. For this wonderful project we were commissioned by NRG Digital to work as an extension of their team to create the 3D aroma world elements for the Silent Pool Spring Aroma T5 campaign.
The delivery
The team at NRG created a storyboard which included a 3D sequence which would illustrate the aroma of the botanicals infused into the gin. The sequence begins with zooming into a single bubble that transports the viewer into the aroma world. The world is illustrated by atmospheric coloured smoke (aromas) and at the head of these smoke trails are the botanical flavours waiting to be unleashed as they crash into each other, releasing the flavour profile of Silent Pool Gin. This sequence would be created using 3D animation and the DreamingFish team began work on prototyping different approaches to creating coloured smoke which could be emitted realistically from the 3D animated bubbles. Both teams worked closely together to ensure the filming of the live botanicals would work in the 3D animated world.
Our Animation Team Lead, James, says “We spent a lot of time prototyping how to work with volumes and particle simulations to get the right balance of realistic flowing smoke and the ethereal look that was required for the video. Once we had completed the groundwork, we went to work getting the balance right between the contrast and airiness required to create an authentic Silent Pool feel, tricky when the smoke needed to form backgrounds, trails and also to burst when the bubbles collided. This was the most difficult part, getting the lighting right and also the transmission of light through the clouds, defining shapes and keeping the colours correct. Once all the scenes had been created there was the challenge of rendering each out at the required resolution. The final film was required in 4K but to save time we rendered each scene at 1080p and then upscaled the footage to 4K using AI.” Check out a few stills from the brand film below! 🍊🌺
The brand film and client testimonial
“Working with the DF team is always an absolute delight. The time, energy and passion the team put into this project shows in the output. The 3D section of the film seamlessly matches the live action element to complete the overall look and feel. It conveys everything we were looking for in the 3D elements. The film has made a huge impact on sales at the installation in Heathrow T5 by capturing and maintaining viewer interest 24hrs a day.”
– Rob Edmonds – MD, NRG Digital
FAQs about brand films
What is a brand film?
A brand film is a short video that tells the story of a brand/company (or in this case a product) showcasing its values, mission, and identity through engaging and compelling storytelling. A brand film is also a great way for companies to differentiate themselves from competitors as it has the ability to create an emotional connection with their target audiences. Looking to create one for your business? DreamingFish can help!
Where can I share my brand film?
Wherever you like! Brand films can be used across various platforms, including your website, social media channels (Facebook, Instagram, YouTube, LinkedIn), email marketing campaigns, presentation decks, events and even online paid ads. DreamingFish can also create shorter cutdowns of your brand film for you to share as teasers across your socials.
How long should a brand film be?
The ideal length of a brand film can vary, but typically, they are usually between the 60 seconds to 3 minute mark. The key is to keep it concise yet impactful, ensuring it holds audience’s attention while effectively conveying your brand’s message.
