Series of animated explainer videos created for SMA Europe to help raise awareness around clinical trials and their processes. Designed, animated and produced by Dreaming Fish Productions.
The project
Having worked with SMA UK on a series of live-action case studies in 2021, SMA Europe got in touch with us in 2022 in need of an animation project. SMA (spinal muscular atrophy) is a genetic condition which affects the central nervous system, weakening muscles and restricting movement. Like SMA UK, SMA Europe are a fantastic organisation who help support and aid those living with the life-changing condition. SMA Europe were after an informative video to spread knowledge and awareness about clinical trials to SMA patients.
Approach and design
After speaking to the client, we put a brief and team together and we got started on production. Due to the subject nature, we wanted the animation to have a light-hearted and warm feel. We opted for a cut-out/hand drawn style of design, using real patient photos that SMA Europe had provided, along with their colourful pastel brand guidelines. Using real SMA patients gave the animation credibility, relating directly to the target audience. As SMA can affect all ages, we decided to split the animation into 3 separate videos; each one targeting a specific age group; child, teen and adult. By doing so, we could include all the necessary information, tailored to each group, by slightly altering the script for each video.
The explainer videos
Clinical trials for children
We started working on the child video first; focusing on a script that had enough information but was still friendly and by no means scary/ overwhelming for the younger audience. Led by the voiceover of our Creative Director’s son, this animation came to life perfectly.
Clinical trials for teenagers
With a structure and flow in place from the children’s video, we created the teenager’s version. We tweaked the script and the graphics to appeal to this age range and the voiceover was also done by a member of the DF family; our MD’s daughter.
Clinical trials for adults
The final video was a version for the adults. As a result, we adapted the content accordingly. We amended the script to be more informative whilst still being easily digestible.
Thank you SMA Europe
We thoroughly enjoyed working on this project with SMA Europe and we hope these animations help those living with the condition to gain a better understanding and what to expect with clinical trials. A big thank you to the team at SMA Europe for their continuous hard work and support, you guys are AMAZING.
FAQs about animated explainer videos
Our quotes are bespoke and vary from project to project. Once we know more about your needs, we’ll provide you with a cost breakdown which includes everything from pre-production to post. We are always happy to discuss our quotes to ensure you’re happy with the price and it fits within your allocated budget.
It depends on your video’s purpose. A video for a website should be between 60-90 seconds long, unless it’s telling a detailed story (company documentary or a training film). For use on social media, however, we’d suggest a shorter duration of about 15-30 seconds. Looking to create a video for your business? Contact DreamingFish to see what we could do for you.
Not at all. Although we have many clients in the healthcare industry, we can create videos for any sector. Most of our popular sectors include: educational, technology and legal, to name a few.
