Promotional video for Surrey based prep-school, St. Andrew’s. Produced, filmed and edited by Dreaming Fish Productions.
The project
St. Andrew’s School is a co-educational prep school based in Horsell, Surrey. Their Marketing and Communications Manager, Jo Manly, approached DreamingFish in need of a promotional video. The school would use the video on their website to give prospective students a glimpse of life at St. Andrew’s, as well as boosting open day attendance.
When speaking to the St Andrew’s team, we suggested a number of different approaches for their video. And, in the end, they chose the idea of following two students (brother and sister) through a typical day at the school. By following the students’ unique experiences throughout the day, the video highlights both the academic and social aspects of life at St. Andrew’s. In turn, this creates an engaging and authentic story that prospective students and their families can enjoy and relate to.
The promo
We captured everything from classroom lessons to music and sports activities that showcased teamwork, skill and school spirit. In addition, lunchtime scenes highlighted friendships and the lively, social atmosphere the school offers. We also showed how after-school clubs offered a glimpse into the wide range of hobbies and passions the students pursue. By filming these moments, we were able to convey the school’s vibrant and well-rounded community. As a result, we showed not just what the students learn but how they grow, connect and thrive at St. Andrew’s.
We shot the video in the second half of 2016, and the paid campaign went live on Facebook in March. The ad has now reached over 12,000 people, had 16,000 impressions and over 8,000 views and 438 clicks!
Client testimonial
Jo and the St. Andrew’s team are very pleased with the response and the return on investment:
“It was a pleasure to work with the team at DreamingFish. Our project team were very impressed with the response to our brief and the number of concepts suggested for our video. The chosen concept perfectly encapsulates our ethos and enables current and prospective parents to gain a unique insight into daily life at our school. Feedback has been incredibly positive and our ‘click rate’ compared to photo-based advertising on social media has more than doubled, proving the ROI of video.”
Thank you to Jo and the St. Andrew’s team for trusting our vision! We hope to work with you all again.
FAQs on educational video production
A video lets prospective students and families see and experience your school in action. They get an insight into the lessons, the laughter and the community, in a way words on a page just can’t. It’s your story, brought to life!
Absolutely! Students are at the heart of your story. We make it easy to film them authentically and safely, showing real experiences that prospective students can relate to.
It depends on your vision! From planning and filming to editing, most promotional videos can take a few weeks. For more information on our videos, head to our ‘video for education’ page.
