UNLEASH America 2025
We’re back with UNLEASH! This time, we joined them on the American leg of their HR expo in Las Vegas, Nevada. 🇺🇸 Having worked with the global digital media and events company for two years in a row now, filming their European show in Paris, we were delighted to be invited to attend UNLEASH America. Much like UNLEASH World, UNLEASH America is a fantastic event which brings hundreds of global HR leaders together to network, chat all things HR and hear inspiring stories on how different companies and organisations approach HR and innovation within their workplace. Much like in 2024, UNLEASH commissioned us to produce a range of promotional videos for use across their marketing and social media platforms. We produced 2x daily highlights (which were edited and delivered onsite) 1x post event highlights (to build excitement and buzz for Paris 2025), a range of interviews with guest speakers and voxpops, with exhibitors and delegates along with, an PTC editorial video review by the marketing team.
Having created thousands of event videos over the years and following a super successful collaboration with UNLEASH in previous years—we were thrilled to dive into UNLEASH America 2025. With an expo of this scale—and the fast-paced energy that comes with it, an air-tight production schedule was absolutely essential. Our Producer, Lucy, smashed it again this year, creating a super-detailed plan that kept everyone aligned on what was happening, when, and where. Similar to last year’s setup, our 2025 production team consisted of: 2x b-roll videographers, 2x interview/voxpops videographers, 1x producer, 1x co-producer/runner and 1x onsite video editor. With the #dreamteam locked in and cameras rolling, we were ready to take on both days of the expo! 💪🏼🎬
Exploring the strip
We arrived in Las Vegas on Monday evening and headed straight to our hotel for some much needed rest after the 10 hour flight. The event officially started on Tuesday but we weren’t needed until Wednesday so we made sure to explore as much as we could on our ‘day off’. We walked down the 4.2 mile strip, taking in all the weird and wonderful sites. We started off in New York, passed through Paris and ended up in Rome/Venice. All in a day’s walk? Amazing! We were very lucky with the weather as it had rained heavily the week before we arrived, so we made sure to soak up the 35 degree sunshine!🌞
The International Festival of HR
With two jam-packed days ahead, it was crucial that our production subteams were aligned and ready to go. Our interview crew were set up in an editorial room, while our onsite editor was based in the UNLEASH staff room, not too far away and perfect for fast turnaround when it came to delivering footage. Throughout the event day, our b-roll team regularly dropped off camera cards for the editor to sift through and start building the highlight video(s) in real time. Both days ran like clockwork, the whole team was on it, and we walked away with some seriously strong and engaging content! 🙌🏼🎥🔥
Throughout the two days we filmed, the expo floor was electric, filled with UNLEASH’s top sponsors like Achievers, greenhouse, SAP, HiBob, Workday, Indeed, to name a few, all showcasing their latest innovations. The speaker sessions were also just as powerful—featuring deep insights from analyst, author and educator Josh Bersin, Chief Security and AI Officer at Lenovo; Doug Fisher, Global Fellow for Transformation, Singularity University, Gary A. Bolles and Sue Lam the VP of Global People Analytics, Culture, Strategy & Planning at The Coca-Cola Company. Their talks were all super interesting and sparked big conversations around the future of work, AI, and the evolving role of HR in business strategy. “In my eyes UNLEASH is by far the best and most inspiring community on HR globally!” – Google
Thank you, UNLEASH! 🩷🩵
As always, a big thank you to the wonderful dream team at UNLEASH. Congratulations on another huge and successful HR conference and we can’t wait to see you guys in Paris for UNLEASH World in October! 🎥🎬🇫🇷
