UNLEASH America 2025
We’re back with UNLEASH! This time, we joined them on the American leg of their HR expo in Las Vegas, Nevada. Having worked with UNLEASH for two years in a row, we were delighted to be invited to UNLEASH America. UNLEASH America is a fantastic event which brings hundreds of global HR leaders together to network, chat all things HR and listen to inspiring stories on how different companies and organisations approach HR within their workplace.
UNLEASH commissioned DreamingFish to produce a range of promotional videos for use across their marketing and social media platforms. We produced 2x daily highlights (which were edited and delivered onsite) 1x post event highlights, a range of interviews with guest speakers and voxpops, with exhibitors and delegates, along with a PTC editorial video review by the marketing team.
With an expo of this scale and the fast-paced energy that comes with it, an air-tight production schedule was absolutely essential. Our Producer, Lucy, smashed it again this year, creating a super-detailed plan that kept everyone aligned on what was happening, when, and where.
Similar to last year’s setup, our 2025 production team consisted of: 2x b-roll videographers, 2x interview/voxpops videographers, 1x producer, 1x co-producer/runner and 1x onsite video editor. With the #dreamteam locked in and cameras rolling, we were ready to take on the expo!
Exploring the strip
We arrived in Las Vegas on Monday and headed straight to our hotel for some much needed rest after the 10 hour flight. The event officially started on Tuesday but we weren’t needed until Wednesday. With this in mind, we made sure to explore as much as we could on our ‘day off’. We walked down the 4.2 mile strip, taking in all the weird and wonderful sites. We started off in New York, passed through Paris and ended up in Rome and Venice. All in a day’s walk? Amazing! We were very lucky with the weather so, we made sure to soak up the 35 degree sunshine. ☀️
The International Festival of HR
With two jam-packed days ahead, aligning our production teams became our top priority. Our interview crew were set up in an editorial room, while our onsite editor was based in the UNLEASH staff room. Perfect for fast turnaround when it came to delivering footage. Our b-roll team delivered footage in real time, allowing the editor to build highlights on the fly. Both days ran flawlessly, resulting in highly engaging final content.
Over the two days of filming, the expo floor was electric, buzzing with UNLEASH’s top sponsors: Achievers, greenhouse, SAP, HiBob, Workday and Indeed, all showcasing their latest innovations. The speaker sessions were also just as powerful—featuring deep insights from analyst, author and educator Josh Bersin, Chief Security and AI Officer at Lenovo; Doug Fisher, Global Fellow for Transformation, Singularity University, Gary A. Bolles and Sue Lam, the VP of Global People Analytics, Culture, Strategy & Planning at The Coca-Cola Company.
Thank you, UNLEASH!
As always, a big thank you to the wonderful dream team at UNLEASH. Congratulations on another successful HR conference and we’ll see you in Paris for UNLEASH World later this year!
