Brand film for San Francisco-based company ForgeRock, showcasing the importance of managing your digital identity. Filmed in East London, edited and produced by Dreaming Fish Productions.
Production in East London
Our mission from ForgeRock (a multinational identity and access management software company) was to create a brand and manifesto film for them to use at the beginning of each of their global events as well as on the home page of the company website.
Initially, the film was going to feature stock footage backed up by a voiceover reading a script written in the third person. However, the ForgeRock brand has always been edgy and the company constantly pushes the boundaries, so we thought we’d go with something a little different…We changed our approach to feature a first-person script delivered by an actor, straight down the lens directly to the audience. The next thing to consider was the location for the actor to be filmed in and a chance viewing of X Factor on a Saturday night gave us the answer; a box made up of projector screens with multiple projectors beaming stock footage onto the sides and top. Once we pitched this creative concept to ForgeRock, they loved the idea!
We sourced a location for the production in East London; a warehouse large enough to give us the room we needed to build the set. The location was booked for two days: one to build the set and one to film. We entrusted the building of the metal box to our friends at Indigo Splash, and they also provided the screen material, projectors, support with lighting and control equipment for syncing the video. We created and timed four stock films to the script before the event, ensuring they ran simultaneously with the actor’s delivery.
Introducing ‘My Identity’
Day 2 was all about the filming. Dave (our actor) delivered his lines in perfect sync with the surrounding stock films, while our camera operator, Tom Marner, choreographed every move to match the timing of both the performance and the visuals. It was tricky shoot, with many moving parts, but by the end of the day, we had everything we needed and it looked great! (if we do say so ourselves…)
Following the shoot, the post-production was carried out back at DreamingFish HQ in Woking, Surrey. Once completed and shared with the client, the live-action brand film ‘My Identity’ was premiered at ForgeRock’s US event in Austin, Texas.
Come behind the scenes with us
Due to the scale of this production, we decided to create a BTS video to document the whole process. Watch the video below to see how it all came together. We wanted to say a massive thank you to ForgeRock for trusting us with the project. It’ll be one for the books!✨
FAQs about brand films
This depends on a few things like video purpose, audience etc. But, typically, brand films range between 1 to 5 minutes. We would suggest creating shorter cutdowns (approx 15- 30 seconds) ideal for social media use.
An effective brand film has a compelling story, high production quality, and a clear emotional hook. It should resonate with the desired target audience, align with the brand’s core values and be visually engaging. At DreamingFish, we have created hundreds of brand videos for clients across multiple industries. That’s why we’d love to share our expertise with you. Fancy a chat?
