Series of 2D animated explainers for retirement community, Platinum Skies. Produced, designed and animated by DreamingFish.
The client and the brief
Platinum Skies builds and manages a number of retirement communities in Dorset, Wiltshire and Somerset. Each Platinum Skies community is designed for over-55s, featuring exceptional properties in convenient locations, close to amenities. Platinum Skies first got in touch with us a in the Summer of 2020 to help with the creation of their first ever explainer animations. They wanted a simple way of explaining the different services that they offer as well as the different approaches to buying and owning a PS property in one of their communities. In total, Platinum Skies suggested having four different explainers to cover all the key topics that they needed.
The production
Our first challenge was to break down tricky subjects like Shared Ownership, Accessibility and Part Exchange. We created scripts that explained these concepts in a simple and effective way. We have plenty of experience in tackling complex subjects and making them understandable, which is the essence of an explainer animation. In the words of our MD Phil Miller, “If I can understand it, then anyone can!”
Once the scripts had been approved, it was time to begin the design and storyboarding process. Platinum Skies have a very well-articulated brand with comprehensive brand guidelines, so we had plenty of material to work with. The chosen design approach was to create very simple scenes and icons, in Platinum Skies’ brand colours, animated onto a white background. There after, text was used to support the voiceover, emphasising key messages throughout.
Once the design phase was approved, we jumped to the storyboarding phase. Then, once each of the boards were complete we began animating. In total, each explainer took around 4 weeks to create and Platinum Skies were very pleased to have the explainers sit on the relevant pages on their website.
FAQs on explainer animations
It can take between 4-6 weeks to create an explainer animation, depending on the approach, design style, length and content.
Of course! We’ve written hundreds of explainer animation scripts, for a wide range of complicated subjects, and would be happy to help you write yours.
The costs for an explainer animation can vary but prices usually start around £3,500 exc. VAT. This includes scripting, design, animation, voiceover and music.
Absolutely. We have a wide range of voiceover artists ready and waiting to record your script, as well as a massive library of music. We’ll work hard to make sure that we find you the right voice for your brand, as well as a piece of music that fits the animation perfectly!
