Promotional product video created for The One Glove. Filmed, edited and produced by Dreaming Fish Productions.
The brief
The One Glove, established in 2004 and based in Essex, specialise in bespoke goalkeeper gloves and other essentials for goalies. They reached out to us to help with the launch of their new goal keeper glove, in partnership Southampton FC’s 1st team goalkeeper: Alex McCarthy. The One Glove wanted a high energy promo, to accompany the launch of their new glove. The final video would be shared on their website, social channels as well as on Alex’s socials.
Our approach
As this was our first project with The One Glove, we studied their brand, the product, their competitors and their previous video content to see what we could create that was different. Alex’s goalie gloves had green and blue neon lines running through them so we knew this was something we wanted to incorporate throughout the promo.Filmed in a blacked out studio, we used coloured titan tubes by Astera, in the same green and blue of the gloves, to enhance the product.
We rigged the coloured tubes to C-stands and placed them at abstract angles behind Alex, making them a cool feature within the video. We filmed with a Sony A7iii, using a mixture of handheld and gimbal shots. To add a ‘cool’ atmosphere, we also used smoke machine onset! As we only had 3 hours with Alex, we shot all the wides and anything with him in first. The close up product shots of the gloves, modelled by the guys at The One Glove, came later. We had huge crash mats around the set to soften the falls as we didn’t want Southamptons first team goalkeeper to injure himself while diving around!
The promo
When it came to post production, we edited the promo to a high-energy upbeat track. We also added glitchy effects and sound design to help transition between shots, making the video even more engaging. We delivered various edits of the hero video including: 16:9, 1:1 and 9:16. In addition, we also created several social edits in 9:16 and 1:1 ratios. The product launch was a huge success and on 22nd September 2021, the video was shared. It’s had over 6,500 views and over 400 likes on Instagram to date!
