3D animated explainer for London based company, Jiminny. Designed, animated and produced by Dreaming Fish Productions.
The client and the project
Jiminny helps clients drive revenue with a conversation intelligence platform that records, transcribes, and analyses calls to improve techniques and strengthen customer relationships. Jiminny has been a client of ours since 2018 and in that time, we have created a brand film, a 2D explainer, a software demo as well as an events highlights. For this project, Jiminny were launching a new product: Deal Insights. As a result, they naturally wanted an explainer video to help promote it.
The design
Jiminny had created marketing collateral with a stunning 3D style, which naturally lent itself to being brought to life through 3D animation. Our Motion Graphics Designer, James mocked up some beautiful style frames (using the existing design as a template) to show what the explainer could look like. We pitched this approach to the Jiminny team and they loved it! When speaking to James about this project, he said:
“Deal insights was the first full 3D job I did for Dreaming Fish. It was fairly early on in us getting to grips with the workflow for 3D so we had to do quite a bit of R&D into how we’d represent the product UI. We settled on the idea of this sort of panel which things would pop out of. The camera move around it and created a lot of shiny reflective materials to give a glossy and modern feel to it all.
We learnt a lot about the process through making this video. I think it came out pretty well in it’s own right, but it was also a jumping off point for us to identify what kinds of skills we needed to sure up for future videos. Since then, we’ve gone on to improve our camera work and motion with clients like Uniform. We’re putting more focus on composition, lighting, and material work in the upcoming Onesite video. In the future, we hope to take the ideas we started here much further and create really exciting new 3D product videos.”
– James, Motion Graphics Designer
The explainer video
The final animation was a huge success and Jiminny team shared it on their website, social media platforms, as well as featuring as a GIF in their monthly newsletter. We are super proud of this video, great work team!
FAQs on 3D animation production
3D animation is a great way to bring things to life in a more engaging way than screenshots or 2D content. 3D allows for a different view and to use elements and highlight sections in different and interesting ways.
3D animation is slightly more expensive than 2D but, it depends on the approach. 3D animations can take a bit longer to design and render but, that shouldn’t be a reason not to take the 3D route! Interested in getting a bespoke quote for your work? Get in touch with us.
We would usually suggest around 6-8 weeks to create a 3D animated video. This includes scriptwriting, design, storyboarding, animation and post production.
