2D explainer animation for London based flexible co-working spaces provider, Clockwise. Designed, animated and produced by Dreaming Fish Productions.
The project
Clockwise, a London based flexible co-working spaces provider, got in touch with us in need of an explainer animation. With different work spaces available across the UK and mainland Europe, Clockwise wanted to showcase their brand and core services to a wider audience across the world. DreamingFish has created a range of explainer videos, in various styles, for a range of companies across multiple industries. So, when Clockwise reached out, we were excited to get our teeth into a new one. With a brief in place, our Creative Director, Helen, began writing a script based on the client’s key messages. Once approved, we moved on to design and style-framing.
The design
Working alongside Helen and our Assistant Producer, Lucy, our talented Motion Graphics Designer, James, got started on the creative process. Here are a few words from him:
“Initially we pitched 2 different ideas. A fairly striped down version where we used simple shapes and quite sparse illustrations, and a more physical feeling version with watercolour style illustrations on sheets of paper. In the end the client went with the first idea but stripped it back even further, choosing to remove any of the illustrations and instead just use circles and movement to express ideas.
Because of this, I put a particular focus on the overall flow and movement of the video in my designs. I wanted to use clockwise motion as much as possible. I put together an animated font that had all the letters drawn on with clockwise sweeps where possible. In general, I tried to make most movements involve some kind of rotation or sweep and took advantage of overlaying shapes onto each other to help sell the sense of clockwise movement. In the end it came together exactly how I would have wanted it. Scenes flow into each other really well and, despite the lack of illustration, I feel I managed to give a sense of character and interest to the shape’s movement. It feels like a complete piece from start to end.”
– James, Motion Graphics Designer
The final explainer
Clockwise loved the final explainer. They shared the engaging and creative animation on their website along with shorter cutdowns, across their socials. We are super proud of this video. A big thank you to Clockwise for trusting us with our creative vision. Here’s to the next one!
“Thank you for making our idea come to life! Was such a pleasure working on this project with you :)” – Clockwise
FAQs about animation production
All our quotes are bespoke and vary from project to project. Once we know more about your video requirements, we’ll provide you with a full cost breakdown. We are always happy to discuss our quotes with you to ensure you’re satisfied with the price and it fits within your allocated budget (if you have one!).
If you’re looking to stay ahead of your competition, focusing on your video marketing strategy is a great place to start. Video is one of the easiest methods of consuming media in this modern day and age. Not sure where to start? Don’t panic! Our in-house team of creatives will be able to help you decide which type of video works best for your business; whether it’s an explainer animation or a live-action promotional video.
We usually say around 4-8 weeks for the creation of an explainer animation and around 2-4 weeks for a live-action video; both depending on requirements. However, if you have a deadline in mind, we will work towards it to make sure we deliver your project on time. Once we have more information about your video project, we will share a production timeline with you so you can be kept updated on our progress.
