Pose | Promotional 2D teaser animation

Promotional 2D kinetic typography teaser animation for the new game, Pose. Designed and animated by Dreaming Fish Productions.

The project

In March, Father and daughter duo Danny and Maisie got in touch with us to create a short and snappy 30 second teaser trailer. They were looking to promote their latest project; a new game called Pose: an acronym for ‘people’s opinions shared everywhere’. The game, similar to Wordle, poses one daily question to its users which has to be answered using only 7 words. To reflect the fun element of the app, the teaser animation had to be upbeat, engaging and fun.

With a script written and recorded by Danny, we got to work on the visuals for the teaser. As with all our animation projects, the first step is to create the styleframe and storyboard using the client’s brand guidelines. As you can see below, the storyboard provides a frame-by-frame run down of what the video will look like with the script and visuals synchronising together. This allows the client to visualise the structure and flow of the animation and feedback on any scenes, before we start animating. Pretty cool, right?!

The teaser animation

Paired with an upbeat music track, the teaser was complete! We created the animation in 3x aspect ratios (16:9,1:1 and 9:16) to give Pose the flexibly of sharing the video across their social channels as well as a piece of marketing material for the new app. Will you be downloading the app?

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