What is video advertising?
Video advertising is one of the best forms of marketing. But, how can you make it the stand-out point of your marketing strategy? Below, we share some key video advertising trends as well as the essential things you need to know. Brand advertising videos are promotional content that appears before, during or after streaming content. The term can also include video display ads that autoplay on websites and native video adverts promoted through digital ad networks.
Video advertising and your brand
Did you know that video advertising is one of the most popular ways of reaching your potential customers online? Experts predict video advertising will become the dominant form of advertising. So, why wait? Now is the time for brands to embrace video advertising to boost brand awareness, expand their reach and improve campaign performance.
Video marketing strategies are effective for a number of reasons. Around three-quarters of consumers prefer video to text ads, making it a powerful tool for boosting brand recognition. What’s more, video advertising helps brands tell compelling stories, develop their voice and integrate native ads seamlessly into digital platforms. With the right campaign, videos can quickly generate millions of views and shares, delivering impressive results in a short space of time.
Key advantages of video advertising
Some marketers and brands have a difficult time deciding on whether or not to include video advertisements within their marketing campaigns. Simply put, by not enlisting a local video advertising agency like DreamingFish as part of your marketing efforts then you’ll be at a disadvantage. Here’s why:
- 1. Audiences are watching more video. The statistics show that your target audience is watching more corporate advertising video content than ever, and this is a huge benefit to your video advertising campaign. According to these stats: 92% of B2B prospects consume online video, 4 billion videos are watched on YouTube every single day! And nearly one-third of online shoppers will purchase a product after watching video advertising content.
- 2. Video ads generate leads. The biggest names in online marketplaces, like Amazon and eBay, have reported that adding a video ad to a product description actually increases the chances a shopper will buy that product or service by up to 35%.
- 3. Video advertising is sharable content. Target audiences who view a video advertisement and happen to find it interesting or valuable tend to share it with their followers via their own social media profiles. Interestingly, more than 700 videos are shared by Twitter users every minute, and this phenomenon alone can increase the exposure your video advertising receives exponentially.
- 4. Mobile users prefer video.The number of people watching videos on mobile devices is growing, and will continue to grow. 88% of the short pieces put out by companies distributing video are marketing videos that last around 30 seconds and are watched in their entirety by the mobile user. The same, however, is not true for those viewing the video advertisement on a desktop, or other platforms.
Key advantages cont.
- 5. Video ads are great for SEO. The biggest search engines, like Google, prioritise video content when making tweaks and alterations to the algorithms that push certain sites to higher rankings. Distributing brand advertising videos via social media, posting your video advertisements on blogs, and even embedding them on your website’s landing page helps to increase the likelihood that your potential customers will find you when searching relevant search terms related to your brand.
- 6. A great format for storytelling. The emotive aspect of video advertising is a significant factor. Through the video format, you are able to form a solid relationship with your target audience through your storytelling with the use of sight and sound. This will help to connect your viewers’ emotions towards your product or service.
- 7. The analytics tell all. The most popular video streaming sites, including the likes of Facebook and YouTube, include features that allow you to see how your content is performing. You’re able to look into the views, shares, likes, and social interactions your content is receiving; and these statistics can help you to plan even better campaigns in the future.
- 8. Inform and educate your audience with video advertising. Because video advertising incorporates both audio and visual elements, they appeal to multiple senses of your target audience. Video advertising also performs well as an educational tool, working to inform your audience of how your product or service works with how-to guides, and your viewers can actually see how certain things work with what you’re putting forward to them; or they may even learn a new skill.
DreamingFish can help!
When it comes to video advertising, we can help you create professional, highly targeted and exciting video content that aligns with your vision. We’d love to get to know you, your brand and what you’re looking for from video advertising. Contact DreamingFish today!
