What is a brand video?
You may have heard this term used amongst business and marketing professionals but what is a brand video exactly? What do they do for your company? And how can you use them to blow your competitors out of the water? Below, we share everything you need to know about brand videos and the benefits they can have to your business.
A brand video drives awareness to your company and usually sits front and centre of your website and other social platforms. Your brand video should tell audiences about who you are, your core values and the services/products that you provide. Your video should instantly draw in viewers and intrigue them to want to learn more about what you do. It’s your chance to really show off your brand personality.
What’s the purpose of a brand video?
The ultimate goal of a brand video is to help raise awareness for your business. They are an excellent way of putting a face to a name, allowing audiences to relate to you and your values. After all, people like buying from people. Did you know that 90% of consumers said that seeing a video on a company’s website helps them decide on whether to buy their product or service? Additionally, having a brand or promotional video as part of your marketing strategy can add many benefits:
- Build trust, brand equity and can lead to an increase in sales
- Build a community and grow your following on social media
- Educate your audience and help them retain key information
- Demonstrate your authority and expertise within your industry
The benefits of brand videos
Still not convinced that including a brand video to your marketing strategy works? Take a look below at some additional advantages on how you could stay ahead of your competitors:
- Your audience will stay engaged. A great brand video will keep audiences engaged because it’s made specifically to target that viewer. By making sure you know what your target market wants, you can weave this into your script and every other part of your content. You’ll leave viewers wanting more!
- You’ll show audiences you really mean it: The best brand videos for the corporate industry are usually the most subtle, and by showing customers (instead of telling) that you’re passionate and knowledgeable about what they need, they’re more likely to think of you as the ‘real deal’. This could mean the difference between a potential client choosing your company over someone else’s.
- People might share your content: An engaging brand video might encourage audiences to share your content across their social channels. This is a brilliant way of organically sharing your video and putting it in front of viewers who may not have come across it otherwise. These shares and retweets will help raise your brand awareness at no cost.
- You’ll attract viewers instead of annoying them: Most people tend to find ads and promos annoying. But, if you can create content that offers them an experience, or an answer to their problems, it’ll act like a contribution to their day and make them more likely to see your brand in a favourable light. It makes all the difference when you need to sell your goods and services.
What types of branded video content are there?
One of the many great things about brand videos is that there isn’t just one way of making them. You can use a range of different video types to create a well-rounded marketing strategy that speaks to your audience in your brand’s tone of voice. A great example of an effective brand film is one we created for ForgeRock titled ‘My Identity’, which shows the importance of managing digital identity. Check it out below.
Below are some of the different brand videos we have created here at DreamingFish over the years:
- Company culture videos
- Demo videos
- Event videos and live streaming
- Explainer videos (these are usually made using animation techniques)
- Pitch videos
- Product videos
- Promotional videos (promos)
- Testimonial videos
- TV commercials
- Virtual reality and 360° videos
Making successful brand videos:
If you’re looking to create a corporate brand video for your business, here are some things you might like to consider before you begin:
- Know your audience: Before you start, get a clear idea on who you want to reach. Understanding your audience will help you shape the right script, tone and story to capture their attention and inspire them to take action. Get this wrong, and you could set the entire video off on the wrong foot!
- Get your customers involved: Bring your best customers into the story. Feature loyal clients on-camera testimonials, or capture quick vox pops at events to gather authentic soundbites. Ask them to share what they value most about your products or services, then repurpose the footage across your social channels.
- Don’t use complicated jargon: The last thing you want is to scare potential customers out of making a purchase by using confusing jargon! Any video you make should be easy to follow and understand in order to keep viewers engaged. It shouldn’t be product or service-heavy. Let the customers come to you naturally, rather than making the whole video an open sales pitch, that’s boring!
- Make authentic content: This is especially important in a company culture video. If you want to be presented as sincere to your audiences, the content has to be genuine and to show your brand as its best, most authentic self.
- Use the data you’ve got: If you’re educating your audience on a subject, then you’re going to need reliable data that can be backed up with evidence. You can even display these as bright, colourful infographics if you choose to use animations in your video content! If you’ve got any case studies that you can draw from, they’ll make a great addition ‒ audiences love to see a real person who’s been on the customer journey before them.
- Make yourself stand out: With thousands of companies worldwide, you need to make sure that you stand out against the competition! Why should people come to your business? What are your USPs? Why should they use your services?
Looking to boost your brand awareness?
If you want to create compelling video content that gets audiences talking about your brand, we at DreamingFish can offer you the perfect video production services for your business. Our team of experts will be on hand to offer help/advice and work with you to create a strong brand film that truly represents your company. Get in touch with us today to create something wonderful.
