The project
How do you communicate a complex strategy to employees in a way that captures their attention, makes the message easy to understand and encourages engagement across the business? For Atkins, animation was the answer.
We were approached by Atkins to help communicate the Group IS digital strategy to its staff. Following discussions with the team, we explored emerging technology trends and considered how these developments could shape the future of the business. Atkins had already developed a presentation outlining the strategy, but wanted to take it a step further and create a more engaging way to share its key messages with employees.
Presentation = animated video
Working with Atkins’ existing illustrations, our team brought the content to life using animation, on-screen text, music and a voiceover. By combining clear messaging with engaging visuals, we made the strategy digestible and easier for employees to follow.
To help maximise its reach, we also planned supporting content for internal comms and social channels. This included a 10-second animated sting for Yammer, alongside an animated GIF to embed into emails. These bite-sized assets helped promote the main video. As a result, this kept the digital strategy front of mind across the business.
Alongside the animation, we also produced a secondary live-action video featuring interviews with members of the Group IS team. They discussed the new strategy, explained what it meant for the business and shared how it would be implemented in practice.
Looking to communicate a complex strategy, explain new technology or engage your employees with video? Get in touch with DreamingFish.
