Muse Creative award winners
We’re extremely proud to share that DreamingFish have won a Muse Creative Award for the animated explainer we created with our lovely friends at ForgeRock. The Privacy animation was created to launch ForgeRock’s ‘User Managed Access‘, a simple tool to secure and share data according to preferences.
The brief was to be create a truly bespoke and creative video, unique in its own way. Our talented Motion Graphics Designers: Luke Brown and Mat Cunningham spent lots of time during the design and storyboard stage. We had to ensure everything had that unique look and feel.
“ForgeRock’s brand guidelines had a nice grungy texture, and we liked this and chose to run with it,” said Luke. “Their brand is very strong and we chose to go with greys and blacks predominantly, and use a single camera throughout to give the feeling of constant movement, a bit like an animation ‘one shot’!”
We spent over a month designing and animating the piece, bringing the visuals to life before creating a bespoke music track to complement them. Given the subject matter, the music needed to capture a real sense of emotion. By combining the two, we created a powerful, unique animation that we’re incredibly proud of. Watch our award-winning animation below!
Our client says
“I think people will be really engaged by the animation you’ve created,” said Rebecca Golden, Marketing Specialist at ForgeRock. “The visual language is unusual and draws you in. The look and feel has a vintage, parchment aesthetic but the animation has a natural digital flow (but with a vintage touch!) that I think makes for a really interesting juxtaposition that works really well together.”
Interested in creating an animation for your business?
Are you looking for an exciting and engaging way to shout about your services? A bespoke animation is certainly a great place to start. Get in touch with us to see how we can help you.
