The essentials of explainer videos explained
Animated explainer videos are a powerful tool to elevate your digital marketing. They combine motion, design and visual storytelling to capture your audience’s attention. In today’s fast paced world, standing out from the crowd and capturing viewer’s attention is harder than ever. That’s why, it is important that videos are engaging and resonate with your audience from the get go. Like live-action content, animated videos can spark emotion, start conversations and guide viewers toward that all important CTA. So, how do we achieve this? DreamingFish can help. We have created thousands of different animated explainer videos and we’d love to help you. Check out the character explainer animation we created for University of Surrey below.
The options are endless
One of the many great things about animated videos is the diverse nature of them. There are so many different approaches to choose from. However, before focusing on this, it’s important to ask yourself is what is the purpose of your video? Are you looking to create an informational piece, a demo video or a promotional video? Another thing to consider is the platforms that you intend to launch the video on. Take a look at some of the most popular style of animations below:
- 2D animation
- 3D animation
- Stop motion animation
- Whiteboard animation
- Character animation
- Icon-based animation
- Kinetic typography
5 key benefits of animated explainer videos
Still unsure about how animated videos can enhance your digital marketing strategy? Below, we share five of the most important advantages that animated videos can provide for your brand:
- Succinct messaging: Animated videos allow you to communicate exactly what it is you do, how your product works, and why it’s the best option on the market for your customers. All this can be put forward to your audience in just a couple of seconds.
- Greater online visibility: Animated videos attract visitors, keep them engaged, whilst also helping boost your Google search rankings.
- Enhanced brand awareness: Using your brand’s colour palette will reinforce your brand identity, helping your viewers to identify you and in time, setting you apart from your competitors.
- Efficient calls to action: It is also super easy to add effective calls to action within animated videos. Do you want your viewers to buy a product, register their interest in an event, or even apply to be hired? An animated video gives you the opportunity to guide the narrative in the direction you want in a straightforward and compelling way.
- Sharable content: People enjoy sharing useful, attractive, and educational content with their own audiences. So having an attractive and informative piece of content that also lends itself into being easily shareable on social media platforms is yet another huge advantage to benefit from.
Even more benefits!
So, we can agree that animated video is an innovative and enticing form of narrative content. But, what makes animated video such an engaging and compelling form of media?
- They are short and snappy: Animated marketing videos are able to deliver a message to your audience in a super fast and efficient way – often less than 90 seconds.
- They are simple: Animated videos are able to communicate a simple message by following the classic narrative structure of what it is, how it works, and why it exists.
- They answer the needs of your audience: Animated videos are often based on the audience itself, meaning that the message it delivers is highly tailored to their specific needs. This helps the audience to identify a strong connection with the brand and become more enticed by the proposal put forth by your brand.
- Options of different approaches: Animation also leaves room for different and more exciting things that aren’t usually found in live video. This can be something impossible in real life, but it can also be used to inject humour, emotion, and the personality of your brand into the narrative.
- More bespoke: Animated brand videos will typically include the colours of the brand’s identity in the background and landscapes of the video in order to generate quick brand recognition and association.
Ready to create your animated explainer video?
From 3D animations, 2D explainers to software demos, DreamingFish are experts in creating high quality videos for your business. Combined, our team has over 50 years of experience in the video and animation industry. We’ve used our knowledge and skill to produce a wide range of videos for businesses across the country and globally. For examples of our work, head over to our portfolio to see what we could do for you. Ready to begin your video journey? Contact us today.
