Get stuck into part 2
Following on from part 1’s blog, we bring you even more adverts from this year. Without further ado, enjoy some more festive fun from the likes of Tesco, Amazon Prime, Waitrose, Sainsbury’s and Lidl. Are you sitting comfortably? Then let’s begin.✨
Amazon Prime | Joy Ride
If an emotional Christmas advert is more your thing, you’ll love Amazon Prime’s entry for this year. The 60 second advert shows three life-long friends sat outside (with cups of tea in hand), watching a group of kids sledging down a steep and snowy hill. They reminisce fondly about doing it together, until one of them has a bright idea involving the Amazon app. Set to an instrumental version of ‘In My Life’ by The Beatles (especially made for this advert), no words are said throughout the video and quite frankly no words are needed.
The advert perfectly sums up the meaning of friendships and sharing joy. In an article by Amazon, one of the friends from the advert, Annie O’Donnell, says: “At our age, it’s not uncommon to be typecast. And, while I will happily play the role of someone’s sweet grandmother, it is always exciting to be able to show a different side. An opportunity to shake of preconceptions and show we are not just ‘young at heart’ but still throwing ourselves into life”. I think this particular advert beautifully sums up the phrase ‘simple but effective’. Get your tissues ready before pressing play on this one…
Tesco | Become More Christmas
Now, if you thought the John Lewis advert was a bit weird; wait until you see the Tesco one! Forget Venus Fly traps that come to life and imagine human Christmas trees, snowmen and other festive things. Very fittingly, the advert is set to the song ‘How Bizarre’ by OMC and tells the story of a typical teenage boy who just isn’t in the mood for Christmas, despite his parents (weird yet festive) efforts. It’s a sweet video with a cute message. As they say ‘weird is wonderful’, but what do you make of the ad?
Sainsbury’s | This Christmas, one little girl asks one BIG question
Sainsbury’s used to create some great Christmas ads (like their 2014 Royal British Legion collab) but lately, they seem to have lost their way. Don’t even get me started on the medieval weirdness of their 2022 entry featuring Alison Hammond; what was that?! Move over Bublé, Rick Astley is here. Set in a Sainsbury’s store with real employees, a little girl asks a question about Santa: “What does he have for his Christmas dinner?”. The Sainsbury’s team answer by showing off a collection of their festive food range. Then, Rick Astley pops up and asks: “How about some cheese?”. To which an employee answers “C’mon Rick, cheese before pudding, you know the rules”, as her colleague sings “and so do I” (if you know you know). Nicely done Sainsbury’s; at least it’s better than last year’s!
Waitrose |It’s time for the good stuff
Launched on 2nd November, Waitrose focuses on a party theme for their advert. Set in a swanky London house, a family gets ready to host the ultimate party of the year. ‘Just Can’t Get Enough’ by Depeche Mode plays as guests are served some delicious Waitrose festive food. However, as more and more guests start arriving, the electricity goes out…But, that won’t stop the fun; Graham Norton comes to the rescue with the showstopper “Golden Buche de Noel.” One thing is for sure, that looks like fab party. Where was my invite?
Lidl | A Magical Christmas
‘A magical Christmas’ is a heartwarming and uplifting advert which focuses on gift giving and small acts of kindness. The video opens with an adorable raccoon, with big brown eyes, who stares longingly through the window of a family’s home, desperate to join them inside. After her weekly shop at Lidl, a mum accidentally drops a cuddly monkey on her cycle home. The adorable raccoon sees it fall and makes it his mission (crossing the road, getting on the tube etc) to return the monkey safely to the family in time for Christmas.
The advert finishes with the announcement that Lidl are bringing back their Bear’s Toy Bank, a charity initiative which last year, gave more than 80,000 children (who might not have otherwise received anything on Christmas Day) presents to open. Peter de Roos, Chief Commercial Officer at Lidl GB, said: “At Christmas, there’s nothing more magical than seeing the joy a gift can bring to a child.” For the first time, Lidl are selling the plush toy versions of the monkey and raccoon, with all sales going to Neighbourly. So, who wants one?
Which one has your vote?
So, now that you’d seen a few of this year’s top contenders, which one takes your vote?
Ana x
