So, what are animated videos?
Animated videos are a powerful assets for telling your marketing story in a more engaging and memorable way. Not only do they apply motion to your visual story, but they attract and engage your target audience. Although animations are a fantastic tool, they are not always the best choice in all circumstances. Sometimes, live-action video will be better suited for your audience and your objectives. Animated videos use original designs, drawings, illustrations, or computer-generated effects to move in captivating ways across a variety of artistic styles. Some most popular types of animations include: 2D or 3D animation, character animations, stop-motion, kinetic typography, icon-based and more!
When choosing the best approach for your video, ask yourself what is the video’s purpose? Are you after an informative explainer? Or a promotional video? Where will your video be shared? If you’re a tech company looking to shout about one of your new services, a dynamic demo video would work really well. However, if you’re a beauty company, promoting a new product, an explainer animation may not be the best option for you.
Could animation work for your business?
In our modern day and age, people’s attention spans are becoming increasingly shorter, with a lot of us spending a less time on a video or website. As a result, your video content needs to immediately engage and hook your audience. Animated video works in a way that evokes emotions that resonate with the viewer; sparking conversations and enticing your audience into following along with the story. If you’re planning for diverse content and deliverables, animation offers an elegant, cost-effective and engaging alternative to live-action production. Animated explainers offer a compelling way to tell your brand’s story by making the impossible possible, without breaking the bank! Because of this, they are becoming increasingly popular for: explainers, training videos, product demos, corporate videos etc. Check out one of our explainers below:
5 key advantages of using animated videos
How can animated videos enhance your marketing efforts? How can they convey your message and benefit your business? Below, are five of some of the most important advantages that animated videos can provide for your brand:
- Succinct messaging: Animated videos allow you to communicate exactly what you do, how your product works and why it’s the best option on the market for your customers. All this can be put forward to your audience in just a couple of seconds.
- Efficient calls to action: It is super easy to add effective calls to action within animated videos. Want your viewers to buy, sign up or apply? Animated videos guide your audience in a clear and compelling direction.
- Enhanced brand awareness: Using your brand’s colours reinforces your identity, helping viewers quickly recognise your company.
- Sharable content: People love sharing useful and engaging content. Creating visually appealing, easily shareable videos is a major advantage for your business.
Create captivating animated videos with DreamingFish
To create animated videos that truly captivate your audience, DreamingFish can help you make it happen. Why not check out our portfolio? Interested in seeing how we can help you? Grab a coffee and get in touch. ☕️
