3D demo animation for Hicomply, showcasing their platform and services. Designed, animated and produced by DreamingFish.
The project
Based in Durham, Hicomply (a cyber governance, risk, and compliance software company) approached us last year with a brief for a demo animation. Their goal was to showcase their platform and highlight the services they offer. After a few calls with Adam and the team, we knew exactly what success looked like to them. Having studied Hicomply’s website and brand guidelines, we thought a 3D approach would work perfectly for their demo. The use of 3D lines and shapes is a prominent element within their brand language, so it made sense!
Design and styleframes
Once the script was signed off, we started designing some styleframes and storyboards to give Hicomply an idea of what their video could look like. This step is essential in any animation project as we can only start animating once the client is happy with everything they see. In addition, at this stage, it’s also easier to make any changes, as we haven’t yet started animating. Speaking about the designs for this video, our lovely Motion Graphics Designer, Josh says:
“The idea for the animation was to create a simple representation of the platform, but brought to life in 3D. The features of the platforms dashboard easing into place around a built up environment, to show the simplicity of bringing all the connections together in an easy manner. The blue line throughout takes the user through the journey and guides them from scene to scene.”
The demo video
We loved creating this 3D demo animation for Hicomply. It was a pleasure to bring their platform and services to life in a clear and visually dynamic way. Watch the video below and we hope you enjoy it as much as we enjoyed making it!
FAQs about 3D demo video production
3D animation can take you places where 2D animation just can’t. Fancy learning more? Get in touch with us today.
A demo video (short for demonstration video) is a type of video that shows how a product, service, or platform works. It’s usually designed to educate and engage potential customers by visually demonstrating key features, benefits, and real-world use cases of a platform.
The process for creating 3D animation is very similar to that of 2D animation, with the major difference being in the design stage. Much more time is needed to plan design, model and rig the products, characters/environments that are needed. Once design and storyboarding is complete, the animation can start. After this, the process of rendering begins and the time required for this can vary depending on the complexity of the animation.
