2D animated explainer video created for Australasian accounting software provider, Quadrent. Designed and animated by Dreaming Fish Productions.
The client and the brief
Quadrent is Australasia’s leading and most trusted asset leasing specialist and lease accounting software provider. Having worked with Quadrent before, we were excited that they trusted us again to work on this new project with them. This time, Quadrent needed to update an existing animated explainer video to better explain the benefits of their LOIS (Lease Optimization Information System) lease accounting software as well as show a demo of the product in action. LOIS is Quadrent’s IFRS 16 lease accounting software solution and has achieved 80% awareness in the target market across Australia and New Zealand.
The main audience for the explainer animation was Financial Controllers in New Zealand and Australian organisations with over 200 leases (this can be any lease, not just tech, such as other equipment, cars, property, forklifts, planes etc). DreamingFish had created the original animated explainer video back in 2018 so as well as updating the script and demo footage, the video also needed to be rebranded to change the icon style and colours to better match the current Quadrent brand.
The delivery
DreamingFish is a video production company that specialises in creating animated explainer videos, along with many other different forms of engaging videos, from live-action promotional product videos to 3D software demos – we can do it all! The team at Quadrent had already revised the script and supplied the demo footage and brand guidelines. With these assets, and using the previous animation as a starting point, the DreamingFish team created some new style frames, which were agreed before we got to work on recreating the storyboard ready for animation.
While the storyboard was being created, we sourced an appropriate voiceover and recorded the new script, as well as suggesting a music track to accompany the explainer animation to complement the visuals and give the video pace. Once all the assets were in place, the DreamingFish team got to work creating the animated explainer video, which took around two weeks to complete. We then worked through two rounds of amends with the team at Quadrent and, once agreed and signed off, we delivered the final project as a high-resolution video file ready to add to their website.
The animated explainer and client testimonial
It was great to work with the team at Quadrent again and thank you for trusting us with this project. The video was really well received by the Quadrent team and we couldn’t be happier. Here’s to the next one!😊
“I was initially a little sceptical working with such a big time zone difference, as I have done it many times before and it can be hard. But you guys made it easy, I appreciated the prompt updates and communication, sticking to deadlines, and the flexibility with meeting times.”
– Marty Jaynes | Head of Marketing, Quadrent
“This is easily up with the best I have seen for these types of resources. Excellent work!”
– Matt Archer | CTO, Quadrent
FAQs about animated explainer videos
Why do I need video content for my product or service?
If you’re looking to demonstrate a product or service, explaining it to an audience through a video is your best bet for great results. Not sure which type of video would work best for you? Don’t worry! When you first reach out to us, we’ll ask you some questions to see if your company is better suited for an animated explainer video, a demo video or even a live-action promotional video! The options are endless and we’re here to help so, why not get in touch today?
Can animated explainer videos be customised for different audiences?
Absolutely! Like with any other video type, animated explainer videos can be tailored to different audiences by tweaking the language, tone, visuals, and content to match the needs of that specific audience. A great example of this can be seen on the animated explainer videos we created for SMA Europe, where we took the same content and adapted it to fit 3 different age groups; children, teenagers and adults.
How much does an animated explainer cost?
When you contact us, we’ll have a chat with you to learn about your video requirements. After this, we will provide you with a full cost breakdown which includes everything from pre-production (scriptwriting, storyboarding etc) right through to post production (voiceover, animation etc). We are always happy to discuss our quotes with you to ensure you’re happy with the price and it fits within your allocated budget (if you have one!).
