Video service

Contact DreamingFish for all your TV commercial needs

DreamingFish provides a full end-to-end TV production service, managing every stage of the journey. From initial creative concept and live-action or animated production to post-production and strategic media buying. Our team handles the complexities of Clearcast approval and technical submission, ensuring your commercial is delivered seamlessly to the right channels and platforms.

Usually, we’ll kick things off by arranging a meeting with you. This gives us the chance to introduce ourselves, learn more about your company, whilst finding out more about your project. In these early stages, we’ll take the time to explore different creative concepts that we think will best represent your brand, making you stand out from the crowd.Β 

OurΒ in-house creativesΒ will work on the script and tone of voice for your TV ad, to make sure it holds an engaging and powerful message. If you’d like your ad to be animated, our team of motion graphics designers will work with you on designs and storyboards to make sure your ad fits your brand and tone of voice.Β If you’re after a live action approach, our producers will work with you to source shoot locations, talent (e.g. actors or voiceover artists), and everything else you’ll need before the shoot. We have set out our production process to give you the chance to be involved every step of the way.

From the first stages of planning to the final stages of post-production, you’ll be invited to give feedback and input so that the finished ad is just how you want to see your brand represented. You’ll receive frequent updates from us with project milestones so you can be sure that we are on track for your deadline and final deliverables will be exactly what you visualised your TV commercial to look like.

DreamingFish has had the pleasure of working withΒ Leukaemia UK, WWFΒ andΒ Zoggs UK (amongst others!) In that time, we’ve produced videos which captivate and resonate with their target audiences. As an agency, we take huge pride in what we do and we want nothing more than to see your TV commercial succeed. We are proud to have been recognisedΒ for our work with severalΒ Vega Awards, aΒ Muse AwardΒ and anΒ AVA Digital Award. Most recently, we have also been recognised as a top UK production company byΒ EVCOM.

 
How much does it cost to produce a TV commercial?

The cost to produce a TV commercial depends on a few different factors like: style of the video, voiceover, the amount of media spend you want to allocate and the dedicated channels you wish to air your ad on. When you get in touch with us, we’ll put together a tailored quote for you based on your initial brief.

What are β€˜Usage Fees’ and how do they affect the budget?

Unlike internal videos, TV commercials involve usage fees for the actors, voiceover artists, and sometimes music. This is a payment made to the talent for the right to broadcast their image or voice for a specific length of time (e.g 6 or 12 months) and in specific regions. We’ll help you navigate these negotiations during casting to ensure the usage rights align with your media plan, preventing any unexpected costs later on.

Can you create a version of my commercial for socials?

Absolutely. In fact, it’s something we would strongly recommend for brand consistency. Just let us know the desired ratio for your social edit and we will create it for you. Want to learn more about our social media video production services? Head over to our page!

Can you help us with media buying, or do we need a separate agency?

We handle everything from the initial creative concept to the final delivery. While we specialise in the production of the advert, we also work closely with trusted media buying partners. We can either collaborate with your existing agency or introduce you to our partners to ensure your ad is seen by the right audience.

What happens if our script doesn’t get approved by Clearcast?

It is common for Clearcast to request tweaks to a script to ensure it meets all regulations. But don’t worry! Because we submit your script at the very start of the pre-production phase, we allow plenty of time for changes to be made. Our goal is to protect your creative vision while ensuring your ad is legally bulletproof before it ever hits the air.

WATCH OUR
VIDEO EXAMPLES

My Paper Vault | TV commercial

Bruce’s | Umberslade Estate TV commercial

Hollywood Bowl | Easter TV commercial

Bone Idol | TV Commercial