Testimonial video created for Kinetica, based in San Francisco, to show their partnership with sports car manufacture, Porsche. Produced and edited by Dreaming Fish Productions.
The project
Porsche are one of the leading sports cars manufactures. Their iconic look, power and sound has been recognised globally for years. As technology advances so does the amount of data produced. Therefore, companies like Porsche need to collect, analyse and react to the data in real time…and that’s were Kinetica comes in. Kinetica gives organisations the capabilities to streamline the data instantly and efficiently.
Kinetica and Porsche have worked together for many years, and as a result, Kinetica wanted to create a testimonial video to showcase their unique partnership. This was such an exciting opportunity for us; who doesn’t like making a video with fast cars!
The production
Before we started production, Porsche gave us access to their internal video library full of TVCs, brand films, documentaries and product videos. How exciting! This meant we had a vast quantity of amazing footage that had been shot all over the world. To intercut with the library footage, and to make the video feel more personal, we filmed a talking head with Porsche’s Program Manager for Data Analytics and Connected Cars, Daniel Maroslavac.
Daniel had a very busy schedule but, he was going to be at Kinetica’s head office in San Francisco for meetings. So, we decided to shoot the interview there, for minimal disruption. Kinetica’s lovely office is located on the 32nd floor, looking out over the bay. But, unfortunately and typically, the weather was overcast during our one hour slot with Daniel.
With the interview filmed, we then started the process of going through hours of library footage and selecting the ones we thought would help tell their partnership success story. Every clip of b-roll you see in the video was library footage, intertwined with our interview shots. The final edit was faced paced and exciting to watch, a bit like a Porsche!
