5 key video marketing areas businesses need to be aware of in 2025
The world of video marketing is rapidly evolving and, perhaps now more than ever, staying ahead of your competitors is crucial if you want to connect with your audiences, increase sales and grow your business. But with so many new and upcoming trends, where do you begin?! Don’t worry, that’s where we come in. In this blog, we’ll break down the 5 key areas of video marketing you need to know about in 2025. No matter what industry you’re in, these tips, along with our support, will help your business create video content that will stand out and deliver real results. Here are the 5 main key areas to focus on:
1. Short-form video dominance
TikTok and Instagram Reels are still king. Both of these platforms continue to dominate the video marketing space, becoming the go-to for many businesses and brands to connect with millions of active users. But why are they so popular? Their success lies in their delivery of short, snappy and snackable content that resonates with the fast-paced attention spans of today’s viewers. So, if you’re not yet on either one of these platforms, it might be time to jump on the bandwagon… Embrace short, engaging content with catchy sounds, trending filters, and user-generated content challenges and the world is your oyster. A similar thing can be said about YouTube Shorts; don’t neglect it! To stay relevant, YouTube is also adapting and Shorts are gaining traction amongst users and audiences. Shorts is great for quick-hit tutorials, behind-the-scenes glimpses, snappy content and more.
2. Interactive video experiences
We’ve seen a rise in interactive videos being used across social media platforms and it’s not something that’s going away any time soon. Interactive videos are about more than just keeping people entertained—they’re about connecting with your audience on a deeper level. They’re not just about showing your audience something; they’re about inviting them take part in the journey. By adding interactive features to your videos, you can transform your videos from something people watch into something they experience. You could engage viewers with polls, quizzes, or even personalised video journeys. Personalised video journeys allow viewers to take control of their own experience. For example, you’re watching a tutorial video, and you’re asked if you’re a beginner or advanced. You click your choice, and boom—you’re watching content tailored just for you! When people feel like a video was made just for them, they’re way more likely to stick around and engage; creating a more immersive and interactive brand experience.
Augmented reality (AR) and virtual reality (VR) are no longer a thing of the future; they are present and are changing the way in which brands and businesses connect with their audiences. By integrating AR and VR elements into your video marketing strategy, you can create experiences that are not just engaging but truly unforgettable. These cutting-edge technologies allow viewers to interact with your brand in ways that feel personal, immersive, and exciting, setting you apart from your competition. By exploring AR and VR in your video marketing plan, you’re not just keeping up with the times—you’re setting a new standard for how brands interact with their audiences.
3. The rise of live video
Live video has skyrocketed in popularity over the last few years and it’s only set to get bigger in 2025. Live video has the ability to provide authentic, real-time interactions, making it a powerful tool for building trust and growing genuine connections with your audiences in a way that pre-recorded content simply can’t match. If you’re a business that sells clothes, make-up, fashion items or other products, live video will be your best friend and crucial asset. Livestreams give your audience a chance to interact with your brand in real-time, creating a more personal connection. They allow businesses of all sizes, to showcase their human side by responding directly to questions or concerns as they come in. Livestreams also provide a space for your audiences to ask questions about your products/services whilst seeing it be demoed in real time. You can now livestream on your website and most social platforms including Instagram,TikTok, Facebook and YouTube. Embrace it, and watch your community thrive!
4. Video SEO is crucial
So you’ve heard of SEO for search engines but did you know video SEO is also a thing? Oh yes it is and if used correctly, it could be a game-changer for the discovery of your video content. Using relevant keywords in your video titles, descriptions, and tags will help those searching for those key words (or similar) to come across your content. For example, if your video is an animated demo, you could use key words like ‘demo explainer, demo animation, demo video’ etc. But don’t just stop at keywords, your video’s thumbnail is just as important. It’s the first thing viewers see and it can make or break their decision to click/watch your video. Be sure to go with a strong thumbnail which is exciting and you’ll have views in no time!
In addition to video SEO, utilising video sitemaps can also make a big difference for your video content. A video sitemap is like a detailed map for search engines, telling them exactly where your videos are hosted and what they’re all about. By submitting your sitemap through Google Search Console, it’s like giving Google a VIP guide to your video content. This helps ensure your videos are properly indexed and have a better shot at appearing in people’s search results. But why does this matter? If you want your videos to be found and seen by the right people, it’s a simple yet powerful step that ensures your hard work in creating videos doesn’t go unnoticed.
5. Data-driven video strategies
Alongside the previous points mentioned above, and to truly see if your videos are hitting the mark, you need to monitor your video metrics. There are 4 important ones to keep an eye on: 1. Video views: how many people are clicking play? 2. Watch time: how much of your video are people are actually watching? When are they dropping off? 3. Engagement rates: how many likes, comments or shares does your video have? If your video has interactive elements, how many clicks has there been? How many have responded to polls? 4. Conversion rates: are your viewers signing up, purchasing, or visiting your website after watching your video? All of these insights will help paint a picture of what’s working well with your audiences/videos and areas that perhaps may need improvement.
From these metrics and insights, the next phase would be A/B testing (a method used to compare different versions of something). For example, why not create two slightly different versions of your video? Maybe one has a more energetic intro and the other a softer more storytelling tone. You could also try out different video styles like animation vs. live-action, different durations; do shorter, snappier videos perform better than longer, in-depth ones? When it comes to the all important calls-to-action, perhaps try tweaking the wording, placement, or even the tone (e.g. “Buy Now” vs. “Learn More”). From these variations, analyse the results and see which version performs better and why. Over time, these insights will help you tailor your videos more closely to your audience’s preferences.
Contact DreamingFish for your 2025 video needs
As you can see from our blog, it just isn’t enough to just post a video online anymore. In 2025, businesses need a much more dynamic and data-driven approach to stay ahead of their competitors. It’s not just about keeping up with popular social trends; it’s about telling your brand’s story in a way that resonates with your audience. Video still heavily remains one of the most powerful tools for building trust and engagement, but you need a strong video marketing strategy to back it. This year, video insights and analytics should become your best friends; the more you understand what works (e.g. short-form videos, interactive videos, livestreams or AR/VR experiences) the better you can connect with your audience, and achieve real results.
Interested in upping your video marketing strategy in 2025? Why not contact us today to learn more? DreamingFish would love to help you and your business create video content that will stand out and deliver real results. So, what are you waiting for?
