A festive Christmas message 2025
We often kick off our Christmas party with a slideshow of the year’s photos: birthdays, milestones and videos of our work over the last 12 months. It’s always surprising how much we’ve achieved. With a strong Q4, 2025 has been one of our most successful years ever. We worked on 200 different projects, created over 300 videos with 70 different clients (from LA to Auckland, NZ). We also filmed in five new countries, including The US, Switzerland and Poland; taking our lifetime total to 26.
AI is everywhere, and this year we’ve embraced AI video production, as we felt it had finally come of age. The changes across the year have been incredible. We can now do things with AI that we couldn’t do at the start of the year. However, it is still hit and miss. It can be massively frustrating but the results can be really amazing. I can now see that it will be just another tool in the marketer’s toolbox. But, it won’t be putting us out of business just yet, but I do expect there to be a whole bunch of AI content watering down our social media feeds in 2026.
I also believe we can expect a consolidation in the AI offering, as businesses find out what works and what doesn’t, and how it fits into their processes and workflows. I’m not sure if it’ll be a bubble that’ll burst, but am sure we can expect a damp fizzle at the very least.
Another side of AI is search, and this has occupied much of our marketing conversations throughout the year; how much to stay reliant on advertising on Google and how much to optimise the website for generative search. Volumes are still low, but it cannot be ignored. The economy has been flat throughout 2025, and for some years preceding, but we have seen things picking up in Q4. With interest rates falling and inflation under control, let’s hope that 2026 is a bumper year for everyone!
Thank you 🩷
I want to say a massive thank you to all our clients for working with us this year. You are very much appreciated and we never take you for granted. I’d also like to say a massive thank you to our network of suppliers and freelancers who have supported us so well this year. Finally, I want to say a big thank you to the team. There have been ups and downs through the year, but I’m always grateful that you turn up every day and give your all, whether it’s on an early flight to Detroit, in a wet and windy field in Cornwall, or your 4th round of amends on a storyboard. You are all very much appreciated and we are super grateful. Thank you all. Let’s make 2026 even more successful than 2025!
Phil x
