TikTok dethrones Google
With a total of 1 billion users in 2021, TikTok has overtaken tech giant, Google as the most popular website of the year. According to a report by Cloudflare, an IT security company, the Chinese social media platform grew popularity due to the global Covid-19 pandemic which saw people worldwide isolated in their homes looking for different ways to pass the time. There’s no two ways about it, TikTok has certainly taken off faster than Usain Bolt and has revolutionised the way that information can shared amongst audiences all over the world. But, which TikToks were the most liked in 2021?
As of December, the most liked was Bella Poarch’s lip sync of “M to the B (Soph Aspin Send)” by Millie B. Under the username @bellapoarch, the influencer has even surpassed celebrities to the top spot. So far, her lip syncing video has over 54 million likes! With a following of 79 million users on the app, it is no surprise that the video has gained so much engagement.
The most liked videos
Second place goes to Franek Bielak‘s (fredziownik_art) ‘Incredible Drawing’ video which showcases his sheer artistic skills. The video so far has a total of 48.8 million likes. Not far behind and in third place is Nick Luciano (thenickluciano) who received 48.2 million likes on his lip sync of ‘Sugar Crush,’ on an idyllic alpine soft-focus backdrop. Is a trusty lip sync the key ingredient to becoming TikTok famous? The list goes on below:
4. David Allen’s (@ToTouchAnEmu) dance to ‘Stay’ by Justin Bieber (43.9m likes)
5. Billie Eilish (@billieeilish) Time Warp Scan Filter (39.4m likes)
6. Peeling a Banana by Khabane Lame (@khaby.lame) (37.8m likes)
7. Cat Pawing at Camera by British Promise Cats (@britishpromise.cats) (36.2m likes)
8. Comedy by Adrian Chateau Wiles (@adrianchateau) (36m likes)
9. Opening a Car Door by Khabane Lame (@khaby.lame) (36m likes)
10. Opening a Door by Khabane Lame (@khaby.lame) (35.4m likes)
What is it about these videos that made them all go viral? It’s safe to say that word of mouth can spread like wildfire and can certainly elevate the exposure that a video receives. But, what’s interesting is that all of these viral top 10 videos vary in content; from lip syncs, artistic skills, to comedic sketches. If this tells us anything it’s that you don’t need to be a famous influencer with a huge following to create content that goes viral!
5 easy tips to use TikTok for your business
As TikTok is now one of the world’s biggest social platforms, you’re probably wondering if you should be on the app too. Well, if you create the right content and if your target audience is using the app, why not? Below are some things to consider:
- 1. Create interesting content: With so many videos on TikTok, how can you stand out? You’ll want to make sure your content mirrors the latest online trends. This keeps you relevant, which is a huge deal when you need to keep an audience’s attention on the internet.
- 2. Interact with your audience: If you get a comment on your video, reply! Replying to a comment is a great way of interacting with your audiences. It shows them that your business is proactive and approachable.
- 3. Use hashtags: A good social media marketing strategy will make the most of hashtags and TikTok is no different. Make the most of hashtags by using relevant ones for your video to reach the audiences that matter.
- 4. Share regularly: Part of keeping yourself relevant and growing your follower base is making sure you’re posting video content regularly. This should be several times per week (around 3 to 5) if you want to gain traction because loyal followers will expect regular content. If you don’t post regularly, you will put yourself in danger of losing the followers you have… To avoid this, you can always create a content calendar that reminds you when to post your content. Some of them will even upload the content for you automatically!
- 5. Post at the right time: You may have the best possible content, but that won’t mean much if there are no audience members online to see it. Typically, social media is at its busiest during commuting hours, lunchtimes, after work and weekends. Of course, this will also depend on your audience. The best thing you can do is conduct some audience research and find out when your target market is most likely to be online.
In need of social media content?
We’ve got years of experience creating compelling video content for social media and would love to help boost your brand’s online presence. Working with your tram. our in-house creatives can produce everything you need to stand out. Whether you want a live-action shoot or something animated to keep things cool, our production services have it all. Contact us today and let’s get those likes for your brand quicker than you can say “viral video!”
