2D product explainer video for localisation and translation software providers, Phrase. Produced, designed and created by Dreaming Fish Productions in Surrey.
The client and the brief
Phrase approached us with the need of creating a compelling overview video for Phrase Studio, their innovative platform that revolutionises the localisation of audio and video content. Phrase Studio provides so much more than just translation. From any recording, Phrase Studio can instantly generate high accuracy transcripts, localised subtitles and natural sounding voiceovers, in over 100 languages! Therefore, it was essential that the product explainer communicated all these benefits in an engaging and clear way, showcasing how the product allows users to make their content truly global.
The production
We began by revisiting the style of a previous Phrase animation we did, ensuring visual consistency with the brand’s established look and feel. However, for this project, we updated the design to include the Phrase Studio branding. In the creative, we incorporated light waves and sound waves to symbolise the flow of voice, language and communication. We collaborated closely with the Phrase team throughout, refining messaging and visuals, ensuring they were happy at every stage.
“For this video, we needed to incorporate the look and feel of the Phrase Studio branding. This involved creating the symbolic wave of the brand and giving it movement, which leads the journey through the video. Combined with the darker gradient backgrounds, it fitted with the existing content that aligned with the branding. Additionally, the glass panels with blue glows give it the sophisticated look that also shows Studio in motion with the energy from the glows.” – Josh (Motion Graphics Designer)
The product video
Our talented team managed the full production process; from storyboarding and scripting through to design, animation and final delivery. The final animation was produced in eight weeks. To ensure versatility and maximum usage, we produced 12 different ratios of the video. This included usage across their website, marketing materials, sales presentations and social media platforms etc. Check out the full product explainer, below!
FAQs about product explainers
There is no right or wrong answer. It depends on your product, your service or story. Animated explainers are great for platforms, services or products that don’t physically exist. They turn abstract and complex concepts into engaging creative solutions. Alternatively, live-action explainers work well for showcasing physical products (e.g. goggles, cosmetics etc) by humanising your brand and showing real life use. But, why limit yourself to either one or the other? Many great product explainers feature a mixture of both animated and live-action content.
Absolutely. Whether you’re in the technology, software, healthcare or finance space, a well crafted product explainer can turn difficult and complex concepts into easily understandable messaging.
In our experience, the sweet spot for an explainer video is usually between 60–90 seconds. This allows you to cover the essentials and is short enough to keep your viewers’ attention until the end.
Yes! A strong script is essential to any successful explainer. It ensures your message is clear, concise and aligned with your audience’s needs. Need help with writing a script? We’ve got you covered.
