Facebook video ads | everything you need to know

fb advertising

Facebook users love video!

Facebook is one of the world’s most popular social media platforms (with more than 2.89 billion monthly active users!) and when it comes to the consumption of video content, it’s a well-known fact that Facebook users love video. Did you know that around 1.25 billion Facebook users view videos on Facebook Watch, monthly? This is a great stat if you’re looking to increase your brand awareness on Facebook as Facebook video ads are one of the most efficient ways of achieving this. Not only do Facebook video ads have a higher click-through rate than any other platform, but they also give brands more creative freedom when it comes to showing off their brand personality – an effective way of forming an emotional connection with your target audience. 

When it comes to creating exciting, captivating, and lead-generating Facebook video ads, we at DreamingFish know exactly how to do this effectively. We’ve helped many of our clients achieve multi-million dollar bids from our ad campaigns and we’d love to help you and your business. Whether you’re looking to create a video for a Facebook ad (or over other social platforms) we can discuss the best Facebook video ads tips and tricks with you, in order to effectively connect with your audience and ensure your message is heard loud and clear.

What are Facebook video ads?

So, what exactly are Facebook video ads? Well, to put it simply, they are paid ad placements that can appear in one or more predetermined locations on a user’s Facebook interface. When it comes to these ads, you can either upload a brand-new ad or utilise the boost feature which includes a video from your Facebook account. While most of us are familiar with the in-feed video ads (the ones you see whilst you scroll your Facebook home screen for hours on end!) there are several more placements where people can see your Facebook video ads and these are:

•In-feed ads:

These ads look similar to organic posts, the ones your friends and people you follow post. They appear seamlessly as a user scrolls through their NewsFeed, making their potential of being seen very high.

•In-Stream video ads:

These kinds of Facebook video ads are, in essence, like mini ad breaks that show in the middle of another video. On mobile devices, they only show after 60 seconds of the main video content. After 15 seconds of the ad has played, the user is given the choice to continue watching the ad or return to the original video.

•Facebook Marketplace video ads:

This kind of ads will appear whilst a user is scrolling and shopping on the Facebook Marketplace section.

In-feed ads example
•Facebook Stories ads:

Similarly to Instagram story ads, these appear full-screen vertical video ads on Facebook, that appear in-between organic Stories. Any videos longer than the 15-second duration of one card will get split into multiple stories that play after the previous one has concluded.

•Facebook Video Feed ads:

This kind of Facebook video ad will display in between organic videos on a Facebook Video Feed. The video feed opens up to the user whenever someone clicks on a video from their news feed and, from there, the user can scroll to more videos – some of which will be Facebook video ads among the organic videos. 

Formats and requirements

Facebook supports a wide range of file types, but MP4, MOV, or GIF are recommended for all video ad placements. 1080 x 1080 for all placements, with aspect ratios of 1:1 for desktop or mobile, or 4:5 for mobile-only videos. In terms of duration, this does vary depending on video placement (an in-feed ad will be shorter than an in-stream ad for example) but they tend to range from one second to 241 minutes for in-feed ads. When it comes to file sizes, there is a maximum Facebook lead ad video size of 4 GB for all placements.

What are the benefits of Facebook video ads?

So, you may be wondering “does my business need Facebook video ads?” Well, placing high-quality Facebook video ads has the potential of unlocking a huge level of brand awareness and recognition. Video ads outperform image and plain text ads on Facebook. Did you know that the average rate of engagement with Facebook video posts is 6.13%? This is a higher engagement rate than any other type of content on the platform, and people who watched videos watched it for five times longer than static content on average. As a result, by creating high-quality and well-produced videos, your target audience has a higher chance of watching your Facebook video ads, engaging with your brand for longer. 

Interested in creating your own Facebook video ad? We’d to help! Combined, our team has over 50 years of experience in the film and animation industry and we’ve used our knowledge and skill to produce a wide range of videos for businesses, companies, and organisations across the country and globally. Why not get in touch with us today to get started on your video journey?

Learn more about our video services

To learn more about our video services, call us on +44 (0)203 745 0825 or contact us using our enquiry form.

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