Facebook loves video
Facebook is one of the world’s most popular social media platforms, with more than 2.89 billion monthly active users! Did you know that around 1.25 billion Facebook users view videos on Facebook Watch, monthly? This is an impressive stat if you’re looking to increase your brand awareness. Not only do Facebook video ads have a higher click-through rate than any other platform, but, they also give brands more creative freedom. This is an effective way of forming an emotional connection with your target audience.
When it comes to creating captivating and lead-generating videos, DreamingFish know exactly how to do this effectively. We’ve helped clients achieve multi-million-dollar bids through successful ad campaigns, and we’d love to do the same for your business. Whether you need a Facebook ad or video content for other social platforms, we can help you find the right approach to connect with your audience and get your message heard.
What are Facebook video ads?
Simply put, Facebook video ads are paid placements that appear in various locations across the platform. You can either upload a new video ad or use Facebook’s boost feature to promote an existing video from your account.
The most common
Most of us know in-feed video ads (the ones you see while scrolling Facebook) but there are plenty of other formats too:
- In-feed ads: These ads look similar to organic posts, the ones your friends and people you follow post. They appear seamlessly as a user scrolls through their NewsFeed, making their potential of being seen very high.
- In-stream video ads: These kinds of video ads are, in essence, like mini ad breaks that show in the middle of another video. On mobile devices, they only show after 60 seconds of the main video content. After 15 seconds of the ad has played, the user is given the choice to continue watching the ad or return to the original video.
- Facebook Marketplace video ads: These will appear whilst a user is scrolling and shopping on the Facebook Marketplace section.
- Facebook Stories ads: Like Instagram Stories ads, these are full-screen vertical video ads that appear between organic Stories. Videos over 15 seconds are split across multiple Story cards.
- Facebook Video Feed ads: This kind of video ad will display in between organic videos on a Facebook Video Feed. The video feed opens up to the user whenever someone clicks on a video from their news feed. From there, the user can scroll to more videos; some of which will be Facebook video ads among the organic videos.
Formats and requirements
Facebook supports a wide range of file types, but MP4, MOV and GIF are recommended across all video ad placements. For best results, a 1080 × 1080 resolution in a 1:1 aspect ratio for desktop and mobile and 4:5 for mobile-only videos. Video length depends on where your ad appears, with in-feed ads typically shorter than in-stream ads. In-feed videos can range from one second to 241 minutes, while Facebook sets a 4GB maximum file size across all placements.
What are the benefits of Facebook video ads?
You may be wondering “does my business need Facebook video ads?” Well, high-quality Facebook video ads can help unlock greater levels of brand awareness and recognition. Video ads can also outperform image and plain text ads, with Facebook video posts achieving an average 6.13% engagement rate – higher than any other type of content on the platform.
By creating high-quality, well-produced videos, you can capture your audience’s attention, encourage them to watch for longer and ultimately drive greater engagement with your brand. Interested in creating your own Facebook video ad? We’d to help! Our team has over 50 years of experience in the video industry. In that time, we’ve produced a range of video content for businesses across the globe. Want to find out more? Get in touch today.
