3D promotional explainer for UK cloud-based HR software company, Breathe HR. Animated and edited by Dreaming Fish Productions.
The client and the project
Towards the end of last year, Breathe HR, a UK based cloud-based HR software company, contacted with us with the need for a promotional video. The 3D promo would be used on their website and social channels, as part of their latest ‘breathe easy’ campaign. With years of experience working within the HR and recruitment sector, we were excited by the prospect of this project.
With the brief approved, we jumped straight into pre-production, kicking things off with scriptwriting. Breathe provided us with their brand guidelines, tone of voice document and key messages. Perhaps unlike their competitors, Breathe’s tone of voice is much lighter, conversational and engaging; without being ‘over the top’. With all of this in mind, we wrote a script that they loved! After the voiceover artist was chosen and the script was recorded, we got started on the storyboard, which would show the flow of the overall video.
To match Breathe’s branding (and keeping to their fixed budget) we opted for a stock and 3D animation approach for this promotional video. To ensure the video flowed and was consistent, it was important to use the same person/main character throughout the video. This can sometimes be a difficult task as stock footage can be quite limiting but, our Head of Production, Ben, did an amazing job in piecing it all together.
The production
Since the video would appear on their website and social channels, we created multiple versions, tailored to each platform. We created approximately 50 different versions in formats of 1:1, 16:9, 9:16, with alternative calls to action. To maintain brand consistency throughout the campaign, the stock from the video was also used for static content. Once we had the stock edited in time to the voiceover, our Motion Graphics Designer, Josh, got started on the animated part of the video:
“The idea was to show the smooth flow of Breathe, and how it brings everything together into one simple place. This was represented by the glowing line moving around footage of someone struggling with their work, bring everything together to improve their life. The main challenge was comping the line into footage, which was done using rotoscoping to pick out areas to light and create the depth of the visuals. It helped give the feeling that the beam of light was naturally in the scene.”
The delivery
Breathe were super happy with the 3D promo and that makes us happy too! Watch the video below and head to Breathe’s instagram to catch one of the social cutdowns. Don’t forget to give it a cheeky like once you’re there…
FAQs about promotional video production
Promotional videos are short, engaging videos designed to promote a product, service, or a brand. They are a great marketing tool as they can help to increase product and brand awareness and drive sales by highlighting key features and unique selling points. Interested in having your own? Get in touch to see what we could do for you.
You can easily share promotional videos across multiple platforms including social media, websites, and email campaigns. As a result, it has the potential of reaching larger audiences, expanding brand awareness and attracting new customers.
The length of a promotional video will depend on the content, platform and audience. At DreamingFish, we recommend keeping the video between 60–180 seconds for use on websites or YouTube. However, for social media use, we’d encourage much shorter cutdowns around 15-30 seconds. Sometimes less is more!
