2D icon led explainer animation produced in partnership with 100% Open for motor company, Ford.
Go Detroit | The project
This project came from the long-term relationship we have with the innovation agency, 100% Open. As a result, we’ve worked with them on a number of explainer animation projects, live action projects, as well as video production projects in London for 100% Open themselves.
The Ford project in 2016, was born out of the Ford ‘Go Detroit Challenge’ which looked at how Ford Motor Company could contribute to the Detroit community, by delivering sustainable and scalable mobility solutions. For this project, we were asked to work alongside 100% Open’s designer to create an explainer animation to promote the challenge globally and encourage participation. As the project was about mobility, we felt the explainer should be continuously moving, showing different forms of mobility. To create this feeling, the animation utilises two arrows illustrations throughout, moving the viewer constantly forwards through the story.
An award winning animation
Once the visuals were complete, it was time to add a voiceover. We opted for a local voiceover artist, who helped tie the whole animation nicely together. The explainer took around 6 weeks to create. Interestingly, more than 500 people participated in the ‘Go Detroit Challenge’! Participants joined from around the world with successful ideas ranging from shuttle services to bus scheduling apps and ride-shares. The winning teams shared $30,000 and continued developing their solutions with support from Ford and the Detroit business community.
Thank you to everyone who was involved in this project. We had a great time on this collaborative project. Excitingly, the animation ended up winning the Arcturus Award: Vega Awards, which we shared with 100% Open. Check out the explainer video below:
