Promotional videos for Rochester Drinks’ range of healthy and organic drinks. Produced, filmed and edited by DreamingFish.
The project and the promotional video
Kent is famous for its stunning beaches, dramatic castles and sleepy villages. But, did you know it also hides a rich industrial heritage that makes for a perfect dramatic shoot location? UPG approached us at the start of 2020 to create two promotional videos for their client: Rochester Drinks. One video focused on a workout shoot to highlight the drink’s benefits for active lifestyles, while the second focused in a kitchen to show how easily it fits into everyday life.
We started looking for an interesting location to shoot the first video. The client suggested an old torpedo silo that he knew of in Kent. The silo was long, thin, dark and also had no power – not ideal for a shoot but certainly not insurmountable for our producer, Tom Marner! We staged the Kent shoot on a warm day in late-spring day, using the low light to create a dramatic and dynamic scene. We filmed our actor working out, followed by drinking the ginger drink, showcasing how it complements an active lifestyle.
The second promotional video
We returned to Kent for the second shoot, this time at the client’s home, setting up in the kitchen to create a warm and everyday environment. This video explored the lifestyle side of the drink, with a new actor showing how it fits seamlessly into daily routines. We layered in 2D tracked animation to highligh key product details and benefits in a visual way. The result was a video that felt informative and aligned with the brand’s healthy lifestyle message.
