Promotional brand film for S A Partners. Produced and filmed by Dreaming Fish Productions in Cardiff, Wales.
The client and the brief
S A Partners contacted us in September 2021 in need of a promotional brand film for their company. The video needed to update their brand image, along with highlighting their core company values and mission. Did you know that ‘64% of customers are more likely to buy a product online after watching a video about it?’
We were excited to create this video for SAP so, we started thinking about the different creative approaches we could do. Upon further conversation with the client, we discovered a slight challenge…Due to the global pandemic, they no longer had a base office. As a result, the majority of their staff were now working remotely from home, all across the UK. So, how could we create a brand film that was still effective and engaging? One way around this was to opt for a voiceover and stock footage approach. However, this concept had one problem; it wouldn’t reflect the company’s true personality, if none of its staff members were featured. After all, people like buying from people!
Lights, camera, action
As luck would have it, SAP were actually due to have a conference with some of their staff in Cardiff, Wales. We saw this as a opportunity to film as many of the team as possible, so they could be featured in the film. The client loved this idea. So, the DF crew travelled to Cardiff and hired a large conference room at the same location of the conference for ease. We set up a mini studio with a textured fabric backdrop (in SAP’s brand colours) and in-between meetings, staff members would pop in to read the script from an autocue. Our team were on hand to support and direct the SAP guys and they smashed it! Check out a quick time-lapse of our set up below.
The promotional brand film
We filmed everything in 4K, which gave us more flexibility and creativity when it came to the edit. Compared to the original stock approach, the end result is a much more personal and engaging video, which focuses on real people behind the company. A big thank you to S A Partners for trusting our vision and coming on this journey with us. We look forward to working with you all again in the near future.
Client testimonial
“We have just worked with Ben and the team at DreamingFish to prepare a new corporate video. From start to finish the team understood our brand, our needs and have delivered a product we are so delighted with. Your script writers are fabulous and you really listened to what we wanted to portray and delivered a great video that encapsulates our brand values. Fantastic work – feedback from one of the directors was “this is the best piece of marketing I’ve seen from us in 20 years” – and he’s normally an absolute cynic! So happy days. Thanks all and I look forward to working with you again.”
• Ailsa Carson, Group Marketing Manager | S A Partners
